Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 22 against week 21. The report divides the performance ofbrands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Chrome Optimal+ study reveals that ToothPaste Brand Colgate has retained its leadership position in Most Aired ad category followed by previous week runner up Santoor Sandal & Turmeric in 2nd position. Online Shopping Brand Flipkart is seen occupying the 3rd place followed by new entry Lizol in 4th position. Vimal Elaichi Pan Masala hangs on to 5th place while brands like Airtel and Trivago are dropped out of the list by fresh entries in this week.
The Most watched ad category is led by Toothpaste brand Dabur Red followed by new player Iphone in second place. Previous week runner up VKC pride is stepped down to 3rd place followed by Lux Toilet Soap in 4th place. Footwear Brand VKC Walkaroo is dropped to least spot from 3rd place in week 21 while Tide Plus and Dabur Amla is seen exited from the Most watched ad category in week 22.
The most Liked ad catecory is seen dominated by Fresh players in week 22. Tech Giant Apple captured the Numero uno position followed by Lux Toilet Soap and Cadburys Dairy Milk Chocolate in 2nd and 3rd places respectively. Detergent Brand Ariel drops to 4th place from 3rd in previous week while Brit Mariegold manages to hold the 5th place in most liked category in Week 22. By this, the study reveals that previous week players namely Dabur red, Colgate, Pampers and kalyan Jewellers are dropped out of the list by new entries in this Week.