Chrome Optimal Wk 23: Lizol leads most aired ad while Dabur Toothpaste became the most liked ad

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 23 against week 22. The report divides the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.

Most Aired:

Chrome Optimal+ study on Most Aired Ad shows that Sanitary brand Lizol has ramped up and Captured Leadership position from 4^th position in previous week. Santoor Sandal & Turmeric manages to retain its runner up position followed by Online shopping Brand Flipkart in 3^rd Place. ToothPaste Brand Colgate loses its Numero uno position and seen dropped to 4^th place followed by Harpic Bathroom Cleaner in least Spot. Vimal Elachi Masala fails to secure a place this week and dropped out of the list.

Most Watched:

Majority of the Slots in the Most Watched Ads Category is seen dominated by fresh players  in week 23. Campaign by Association Of Mutual Funds In India holds Top Spot followed by Online Shopping Brand Amazon in Runner Up position. Previous week Leader Dabur red Paste drops to 3^rd place followed by Detergent Brands Tide Plus Extra Power and Ariel in 4^th and 5^th places respectively. Previous week players Apple Iphone, Footwear Brand VKC Pride, Lux Toilet Soap and VKC Walkaroo are swept out from the list by fresh players in Week 23.

Most Liked:

The Most Liked Ad Category is led by Toothpase Brand Dabur Red Paste followed by Detergent brand Ariel in 2^nd place. Ariel has reached runner up position from its 4^th place in previous week. Online Food Delivery Brand manages to Secure 3^rd place followed by FMCG Brand Bingo and Apollo Tyres in 4^th ad 5^th places respectively. Brands that were featured in previous week in Most Liked category like Apple,Lux ,Cadbury and Britannia is Seen eliminated from the list by new entries in this week.