Mumbai: Cipla Health has announced the launch of its latest campaign titled “Cipladine – Aapka Fast Aid Expert”, featuring veteran actress Neena Gupta as the brand ambassador. The campaign underscores Cipladine’s efficacy and reliability as India’s No.1 trusted solution for cuts, wounds, burns, and infections, delivering prompt and effective relief.
In today’s fast-paced world, consumers need first-aid solutions that don’t just work, but work fast. With its Povidone Iodine (PVPI) formula, Cipladine begins acting in just 30 seconds, penetrates deeper, and stays longer on the skin—making it more than just a first-aid product; it’s a true Fast Aid Expert.
Commenting on the campaign, Shivam Puri, MD & CEO, Cipla Health Ltd., said, “Cipladine has long been a trusted name in first aid, making it India’s No. 1 antiseptic ointment. With our new ‘Fast Aid’ campaign, we’re redefining timely care, delivering quick, effective relief when it’s needed most. This latest narrative reaffirms Cipladine’s place as a household essential, trusted across both urban and rural India. We’re delighted to have Neena Gupta bring her authenticity and wide appeal to help take this message forward.”
Conceptualised by Lowe Lintas, the campaign brings the concept of speed to life with a witty and engaging storyline featuring Neena Gupta and Shashie Verma. Neena plays an efficient, sharp-tongued boss whose quick thinking and urgency humorously highlight Cipladine’s fast action benefits, contrasting with her slower, laid-back assistant.
Neena Gupta, Actress & Brand Ambassador, said, “As someone who believes in tackling life head-on, I love the idea of being associated with a product that does the same. Cipladine is quick, reliable, and versatile, it reminds me of the kind of roles I enjoy doing. Being a part of this campaign was a delightful experience.”
Subramanyeswar S., Group CEO – India & Chief Strategy Officer – APAC, MullenLowe Global, added, “Cipladine has long held the leadership position in its category, but true leadership lies not in maintaining the status quo, it lies in continuously raising the bar. We asked ourselves: how can a leader lead even more distinctively? The answer emerged in a powerful insight – speed – a critical need in first aid. That’s when we reimagined Cipladine not just as a product, but as a solution—a FASTAID EXPERT in the world of FIRSTAID solutions.”
Sarvesh Raikar, President (Creative), Lowe Lintas, further noted, “The category of first aid solutions has been quite predictable in its problem-solution communication approach. We needed to break the clutter with a fresh tone of voice. The idea of an ultra-efficient boss and her quests to set things right without wasting time served as a perfect backdrop to launch our refreshed brand idea – to move from ‘FIRST-AID to ‘FAST-AID’ Expert. The chronicles of Neena Gupta and her secretary Sashi Verma, directed by the national-award winning director Vivek Dubey, effortlessly bring alive our new narrative of speed, while also bringing a smile on the viewers faces.”
The integrated campaign is currently live across TV, digital, print, OOH, and trade visibility assets, ensuring a widespread reach and high consumer engagement.
