Mumbai: CleverTap launched Product Experiences, a user-friendly solution for enhancing customer experiences on web and apps with a no-code approach. It enables personalization and optimization by product and growth managers through advanced segmentation and analytics to maximize lifetime value.
Today’s app market is highly competitive, with high stakes for businesses. With a large percentage of users quickly uninstalling or abandoning apps due to poor experiences, brands must provide personalized interactions to retain users. Studies show that dissatisfaction with in-app experiences and lack of personalization are major reasons for user drop-offs.
CleverTap Product Experiences empowers product managers and growth teams to experiment and adjust app design, functionality, and workflows easily without heavy technical involvement. This democratizes app and web experience management, allowing growth teams to handle in-app monetization and personalization independently, enhancing operational efficiency and agility.
Product Experiences offer Remote Config for easy mapping of app and web features, enabling control and personalization. Marketers can create segments and customize experiences without code. Product A/B Testing allows setup of UI and functionality experiments, with detailed analytics to deploy the best-performing version.
Anand Jain, Co-Founder and Chief Product Officer, CleverTap said, “Businesses are continuously striving to push out newer features and updates to benefit the end user. The app updates that bring these changes are often the result of a complex, time-consuming and resource-intensive process. App release cycles are not scalable, cost-effective or agile enough to respond to market demands and keep up with the rapidly changing business environment.Product Experiences addresses these industry pain points by empowering businesses to take control of their app and web experiences with minimum technical dependency. Its unique capabilities offer CleverTap customers an all-in-one solution that redefines campaign management and performance and app and web experience management, proving to be a complete platform for future digital engagement success.”
