Mumbai: Clinikally, a digital dermatology platform, has launched a bold new brand campaign titled Internet ki Nahi, Dermat ki Suno, encouraging young Indians to seek professional dermatological guidance over unverified and often misleading skincare advice circulating online.
The film centers around a young woman inundated by pop-up ads and beauty recommendations from social media influencers, reflecting the real-life ad fatigue and confusion faced by Gen Z and millennials today. From her bedroom to her bathroom, she is bombarded by an overwhelming stream of product suggestions that promise miracle results. Exhausted and skeptical, she finally takes a decisive step—booking a virtual consultation through Clinikally. What follows is a transformative experience driven by personalized, science-backed care from a certified dermatologist.
“Internet ki Nahi, Dermat ki Suno reflects Clinikally’s mission to make dermatological expertise accessible to everyone in India and to challenge the clutter of misinformation young Indians face daily. With over 70% of Indian youth influenced by social media beauty trends, often to their detriment, we aim to inspire a shift toward informed, health-first choices,” said Isha Godboley, Head of Brand Marketing at Clinikally.
Designed to connect emotionally with digital-first youth, the film leverages a culturally resonant narrative that highlights the perils of misinformation and the value of expert advice. It also underscores Clinikally’s broader brand purpose—to empower individuals through medical knowledge and deliver personalized solutions through instant access to licensed dermatologists via its platform.
The campaign not only addresses a critical healthcare concern but also repositions skincare as a science-led, personalized journey rather than a trend-driven guessing game. By choosing Dermat over DM, Clinikally urges consumers to question the credibility of their sources and take ownership of their skincare routine with confidence and professional support.
