New Delhi: Clovia, a lingerie, sleepwear and personal care brand, marked Menstrual Hygiene Day with a workplace-led awareness initiative aimed at fostering more open and informed conversations around period pain and menstrual wellness.
As part of the campaign, Clovia introduced an interactive menstrual cramp simulation experience at its corporate office, offering employees an opportunity to better understand the physical discomfort that millions of women experience during their menstrual cycles while balancing personal and professional responsibilities.
The initiative brought together team members from across departments to participate in a simulated menstrual cramp challenge, designed to provide a first-hand perspective on the realities of menstrual pain. Through candid reactions and open discussions, the activity sought to highlight how period pain is often underestimated despite being a common lived experience for women.
The campaign aligns with the broader objective of encouraging empathy, awareness and meaningful dialogue around menstrual health in workplace environments. By presenting the experience in an engaging and participative format, Clovia aimed to create greater understanding of menstrual wellness and challenge the stigma that continues to surround conversations about periods.
The initiative also served as a reminder of the importance of fostering supportive and inclusive workplace cultures where menstrual health can be discussed openly and without hesitation.
Through this Menstrual Hygiene Day activation, Clovia reinforced its commitment to championing women’s well-being beyond products, using awareness-led initiatives to drive conversations around issues that impact women every day.
The campaign video capturing the experience and participants’ reactions has been shared on the brand’s social media platforms, further extending the conversation around menstrual health and period pain awareness.
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