Club Mahindra, a brand of Mahindra Holidays & Resorts India, is offering a chance to holiday at Santa Village in Finland through an AI-powered #MeetTheRealSanta campaign.
The initiative is designed to spread joy, particularly among children, and provide them with memories to cherish for a lifetime, according to a company statement.
The campaign invites children to write a letter or upload a video with heartfelt Christmas wishes on the campaign page. The contest is open only to residents of India. The most creative entries stand a chance to win a free family holiday to Santa village in Finland.
All participants will receive a personalised video message from ‘Santa’. Winners are expected to be announced in February 2024.
Pratik Mazumder, CMO, Mahindra Holidays & Resorts India, said, “Embracing the timeless magic of Santa, our #MeetTheRealSanta initiative aims to provide magical holidays to children and their families. It also taps into the enchanting world of AI technology to illuminate the faces of the little ones with a personalised message from Santa Claus. At Club Mahindra, we are dedicated to crafting enchanting moments for children and families alike. This campaign is a testament to our unwavering commitment to creating truly magical experiences.”
The micro site will accept entries until December 25, 2023.
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