Bengaluru: The Coca-Cola Company and Marvel have announced an exciting partnership, unveiling limited-edition packaging featuring bespoke illustrations of over 30 beloved characters from the Marvel Universe. This unique collaboration includes Coca-Cola and Coca-Cola Zero Sugar bottles and cans adorned with striking designs in a dynamic palette of white, red, and black.
Consumers can enhance their experience through scannable QR codes that unlock Augmented Reality (AR) animations for each featured hero and villain. By collecting all eight characters, fans will have the opportunity to download an exclusive Marvel® poster, adding an interactive dimension to their Coca-Cola experience.
The partnership is supported by an immersive campaign anchored by a captivating global brand film. In the commercial, a woman inadvertently endangers an entire comic book world, only to be saved by the “Real Magic” of Coca-Cola as it unites the Marvel Universe.
Available on store shelves, the collectible character cans offer fans a chance to experience moments of joy alongside their favorite Coca-Cola and Marvel characters. This collaboration not only celebrates the rich legacy of both brands but also invites consumers to engage with their favorite superheroes in a fun and memorable way.
