Coca-Cola India Southwest Asia has named Greishma Singh as Vice President of Marketing. The new position is effective from September 1, 2024. Her most recent position was Vice President of Customer and Commercial Leadership (C&CL) for the INSWA OU.
Greishma will succeed Arnab Roy, who has recently been appointed Global Category President of Coca-Cola Trademark. She joined the company in 2008. In her new role, she will remain based in India.
Speaking of her appointment, Sanket Ray, President, Coca-Cola India Southwest Asia, stated, “Across her roles, Greishma has been a high-impact leader with a reputation for collaboration and inspirational people leadership. She has had significant wins most recently as the leader of C & CL driving key commercial initiatives and partnerships with customers and we are excited to see her move into lead marketing.”
Greishma has been with The Coca-Cola Company for just over 15 years, taking on roles of growing responsibility across Marketing, Strategy, and C&CL in both Australia and India. In her most recent position in India, she helped Coca-Cola India achieve revenue growth while maintaining affordable pricing, increasing distribution to unprecedented levels, and positioning the business to gain a competitive edge in key emerging offline and online channels.
Before rejoining INSWA, Greishma was part of the South Pacific Business Unit, where she held various marketing roles and achieved strong results with brands such as Glaceau, Vitaminwater, and Powerade. She then transitioned to the strategy function, working in business intelligence and planning. She concluded her tenure in South Pacific by leading the Strategy & Insights team, defining and implementing the long-term growth strategy for the system in Australia.
