Mumbai: Coca-Cola India recently unveiled its second Coca-Cola Foodmarks in Hyderabad. This launch follows the inaugural Foodmarks at Delhi’s restaurant, Embassy spotlighting Coca-Cola’s global campaign – “A Recipe for Magic.”
Inspired by culture and created with Coca-Cola, ‘Coca-Cola Foodmarks’ celebrates global ‘food landmarks’. These are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola. This time, the campaign brings to life Hyderabad’s Paradise Biryani. Established in 1953, Paradise began as a café serving biscuits and samosas, today, it offers Hyderabadi cuisine.
Kaushik Prasad, senior director, marketing Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit said, “Coca-Cola Foodmarks captures the true essence of Coke, it is the magic of creating shared moments, cultural richness, and culinary excellence. We are excited to add another timeless restaurant to Foodmarks that not only offers Paradise’s legendary cuisine but symbolises Coca-Cola’s legacy of creating cherished memories.”
