• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, March 2, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Digital Tech

‘Code For India’ Developers Launch ’60 Seconds?’: A micro-video app to capitalize on the current demand of content creators

by Editorial
September 1, 2020
in Digital Tech, Featured
2 min read
‘Code For India’ Developers Launch ’60 Seconds?’: A micro-video app to capitalize on the current demand of content creators
Share Share ShareShare

With a mission to provide an opportunity for talented creators to turn their passion into profit, ‘60 Seconds? App’–a micro-video platform has announced its launch in India. 60 Seconds? is an infotainment app that allows users to record, discover, and share one minute, short-format videos that are binge-worthy.

The app has been developed in response to Prime Minister Narendra Modi’s ‘Atmanirbhar focus by a team of talented developers from Code For India. It is an India-US tech organization with the mission to “Think Local, Hack Global” for building tech platforms on a large scale. Code For India is one of the fastest-growing tech communities in the World

Kiruba Shankar
Kiruba Shankar

Speaking about the launch, Kiruba Shankar, Co-founder and President of ‘60 Seconds? App’ said, “Video-based content is becoming the most preferred viewing format in India, and with the imminent arrival of 5G and massive bandwidth, 60Seconds App is well-placed to cater to this boom. We see an increasing trend among people who prefer recommended content over searching for content on their own. So, we have come up with an artificial intelligence-powered personalization mechanism that shows high-interest videos that are engaging for the viewers.”

He further iterated that “Our prime focus would be to have strict content moderation rules in place that ensure that the quality of the content is always high, and any inappropriate and unpleasant videos are quickly weeded out.”

As part of the launch, the team has launched a talent hunt that seeks to identify India’s most talented short video creators. A series of talent hunts in five categories has been launched: Dance, Singing, Comedy, Fashion and Business. Creators who garner the maximum points get to win Rs.1 lakh every month. More info at http://www.Got60Seconds.com/talenthunt

For the developers of 60Secs? ensuring data privacy has been the priority with all the data stored on servers in India and the US with the highest security standards. The app also allows creators to enjoy full ownership and control of their videos, which they can download, anytime they want. The AI-powered app is integrated with technology that is built and tested by various partners for enterprise-grade security. 60 Seconds? is a brand for social-benefit and not just a for-profit company. The co-founders’ vision is to create an impact on the environment, and they have pledged to plant one tree for every video that receives 100 likes.

Going forward, 60 Seconds? envisages to emerge as a creator-centric app, and has plans to provide a line of interesting features such as in-app editing, music soundtrack, filters, and special effects, in addition to the implementation of monetization tools that offer in-app currency for creators to earn.

IOS Link- : https://apps.apple.com/in/app/60-seconds/id1492268521

Android Link –  https://play.google.com/store/apps/details?id=com.sixtysecond

Tags: Code For IndiaKiruba Shankar ‘60 Seconds? App‘60 Seconds? App

Related Posts

Glad U Came announces the launch of its Digital Marketing Agency, Glad We Met
Advertising

Glad U Came announces the launch of its Digital Marketing Agency, Glad We Met

by Editorial
March 2, 2021
0

Mumbai: PR and Influencer marketing Agency Glad U Came launches Glad We Met, an emerging Digital Marketing Agency in Mumbai....

Read more
82.5 Communications creates launch campaign for Marico's Saffola Arogyam Chyawan Amrut Awaleha
Brand Stories

82.5 Communications creates launch campaign for Marico’s Saffola Arogyam Chyawan Amrut Awaleha

by Editorial
March 2, 2021
0

Mumbai: In line with its aim to strengthen its presence in the health and immunity-boosting segment, Marico Limited, one of...

Read more
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Sharad Alwe, CEO and Co-founder of Update Geotarget

Several new-age categories with start-up funding are going to the new giants in terms of ad spends: Sharad Alwe

March 1, 2021
Vishaal Shah, Co-Founder, Moe’s Art

The Focus for Communication Agencies in 2021

March 1, 2021
With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

February 27, 2021
Darshana Bhalla - Founder & CEO, D'Artist Talent Ventures

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

February 27, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and 'Official Logistics Partner’

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and ‘Official Logistics Partner’

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

March 1, 2021
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.