• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, April 20, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Colgate launches its latest campaign for New Colgate Total conceptualised by FoxyMoron

by Editorial
August 21, 2019
in Brand Stories, Featured
2 min read
Colgate launches its latest campaign for New Colgate Total conceptualised by FoxyMoron
Share Share ShareShare

Mumbai: Conceptualised by FoxyMoron and produced by The Rabbit Hole, Colgate, the market leader in Oral Care recently launched its New Colgate Total toothpaste with the Singing Dentist and internet sensation– Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala.

The video features the internet sensation Milad Shadrooh, in a playful song called ‘Brush Them Well’, a parody of the popular Bollywood track ‘All Izz Well’. This branded piece of content goes to explain the new formula and its benefits in a fun parody with an informative message. With a song that people love and talent that appeals to the youth, the attempt is to make an otherwise functional campaign into something that the audience resonates with.

Watch the video here:

Speaking about the campaign, Pratik Gupta, Co-Founder at FoxyMoron said, “There are a lot of amazing things that we were able to achieve with the launch campaign that we have done for the New Colgate Total toothpaste. To move Colgate into a slightly non-traditional, overtly functional, long format branded content marketing approach was the first victory. In order to achieve this, a lot of our specialist teams across creative, video & talent came together, put together a truly integrated approach and brought this to life. For us, the final output, the fun during the process and the response that we are already getting is a testament that this campaign will bode well for the brand and the message appeal to the common man – in a fun & precise way.”

Arvind Chintamani, Vice-President Marketing, Colgate-Palmolive (India) Limited said, “The New Colgate Total offers ‘holistic’ oral-health. It fights germs not just on the teeth but also on the tongue, cheeks and gums, for up to 12 hours, helping one achieve ‘whole mouth health’. To communicate the product’s multiple benefits we have created a clutter-breaking campaign for social-media, with Singing Dentist -Milad Shadrooh, and 3 other popular youth icons. Through a parody based on Bollywood’s popular ‘All is Well’ song, the product’s benefits are conveyed in an interesting and engaging manner that builds an instant connect with our consumers and helps them internalise the message. We are confident of its appeal to our audience.”  

Credits:

Client: Colgate India

Creative Agency: FoxyMoron
Production House: The Rabbit Hole

Media Agency: Red Fuse Communications

Talent Agency: Pollen

Agency Team:

Account Directors: Abhishek Ragoowanshi and Nishit Vora | Planning Team: Chandrima Das and Jayvardhan Sinh | Creative Director: Rahil Mohammad | Creative Strategist: Akshay Dulera

Production Team:

Director: Sahir Raza | Chief AD: Sumeet Arora | Director’s Assistant: Raj Singh Executive Producer: Rishabh Khatter, Sanya Sood | Associate Producers: Pranav Bagde & Samarth Verma | Art Director: Bhavani Patel |Post Production: Aaron Caeiro | Editor: Vishwajeet Mane | Design: Kartik Mallapur and Priyank Bhatt | Animation: Kartik Mallapur, Vinod Sutar, Rahul Kasurde | Music Director: Hanif Shaikh | Line Producer: Deepak Modi | Choreographer: Tanvi Gupta.

Tags: Arvind ChintamaniNew Colgate TotalPratik Gupta

Related Posts

Fever Network launches ‘Project Plasma’ initiative to encourage Plasma donation in the fight against COVID-19
Featured

Fever Network launches ‘Project Plasma’ initiative to encourage Plasma donation in the fight against COVID-19

by Editorial
April 19, 2021
0

As the new wave of COVID-19 grips India, we’re all fighting a tough battle to stay safe and help the...

Read more
Zee Tamil strengthen its original content in the afternoon time-band with Chithiram Pesuthadi at 2:30 PM
Events

Zee Tamil strengthen its original content in the afternoon time-band with Chithiram Pesuthadi at 2:30 PM

by Editorial
April 19, 2021
0

Chennai: Zee Tamil, one of the leading General Entertainment Channel (GEC) in the Tamil Nadu market is set to launch yet...

Read more
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Subscribe to Newsletters

Trending

OMD India wins marketing and media mandate for AU Bank
Advertising

OMD India wins marketing and media mandate for AU Bank

by Editorial
April 19, 2021
0

Mumbai: OMD, an Omnicom Media Group agency and a subsidiary of Omnicom Group has won the marketing and media mandate...

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

April 19, 2021
Bacardi India names Zeenah Vilcassim as Marketing Director

Bacardi India names Zeenah Vilcassim as Marketing Director, Further Strengthening its Leadership Team

April 19, 2021
My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

April 19, 2021
HDFC, ICICI, Max ride the post COVID digital wave to emerge among top life insurance brands in Hansa Research Insurance CuES 2021

HDFC, ICICI, Max ride the post COVID digital wave to emerge among top life insurance brands in Hansa Research Insurance CuES 2021

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.