Mumbai: Collective Artists Network has joined forces with the popular comedy duo Funcho—Dhruv Shah and Shyam Sharma—to launch a new creative brand solutions company, ‘Not Funny’. The company will focus on content-first solutions, specializing in scripting, talent representation, and consultation for brands. Led by CEO Mihir Surana, Not Funny aims to transform brand storytelling by blending creativity, humour, and cutting-edge brand solutions, with a particular emphasis on both fictional and non-fictional content.
As digital content continues to play a pivotal role in brand engagement, Not Funny aims to stand out by incorporating Funcho’s signature style of relatable humour into its offerings. Known for their viral sketches and impeccable comic timing, Dhruv Shah and Shyam Sharma have amassed a loyal following of 39.7 lakh YouTube subscribers and over 2.8 million Instagram followers, making them one of the most influential digital comedy brands in India.
Sudeep Subhash, Co-founder and Chief Revenue Officer of Collective Artists Network, commented on the launch, “Funcho’s relatable humour and genuine connection with their audience make them the perfect partners to lead this venture. Not Funny represents our collective ambition to blend creativity, humour, and strategic brand solutions that speak directly to modern consumers.”
Big Bang Social, Collective Artists Network’s leading creator marketplace, has played a key role in facilitating this new venture. Through its platform, Not Funny will tap into a robust ecosystem of creators, brands, and storytellers that Big Bang Social has cultivated over the years.
Dhruv Chitgopekar, Co-founder of Collective Artists Network, stated, “We have always strived to be at the forefront of connecting creators and brands in innovative ways. With Not Funny, we’re pushing the envelope even further, creating a space where humour becomes a powerful tool for brand storytelling and audience engagement.”
Not Funny will focus on providing brands with innovative content strategies, leveraging Funcho’s expertise in real-life inspired comedy. The company’s mission is to incorporate humour into brand communications to create engaging, relatable, and impactful campaigns. From scripting and creative consultation to talent representation, Not Funny will redefine the integration of comedy in both digital and traditional media strategies.
Dhruv Shah and Shyam Sharma, co-founders of Funcho, shared their excitement about the venture, saying, “Not Funny is dedicated to closing the gap between brands and their audiences. By creating captivating, humorous content, we make branded messaging enjoyable and relatable, ensuring meaningful connections.”
With the backing of Collective Artists Network, Not Funny is poised to become a key player in the creative brand solutions space, offering brands the opportunity to engage with their audiences through innovative, comedy-driven content. This collaboration further strengthens Collective Artists Network’s position as a modern media company, seamlessly blending technology, entertainment, and strategy across its various ventures, including its recent acquisitions of Galleri5, Under 25, and Terribly Tiny Tales.
