Mumbai: Artificial intelligence is rapidly emerging as a dominant force shaping digital consumption in India, according to new insights from Taboola’s Newsroom platform. AI-related content generated over 15 million pageviews in the past 90 days, marking a sharp 92% increase compared to the previous 45-day period—highlighting a significant shift in how audiences engage with technology online.
The data underscores how AI is moving beyond niche discussions to become a mainstream topic influencing how users discover information and interact with digital platforms. The findings are based on real-time consumption trends across the open web, tracked by Taboola Newsroom.
While broader technology content also saw growth—driving approximately 1.7 million pageviews with a 27% rise in engagement—the report indicates that much of this momentum is being fuelled by developments within the AI ecosystem itself. As artificial intelligence expands across industries, it is increasingly shaping the direction of technology discourse.
Among emerging players, Anthropic has seen a surge in audience interest, with content generating around 2.5 million pageviews and a striking 2,096% increase in engagement. The spike reflects growing curiosity around alternative AI models and ecosystems entering the market.
Generative AI tools continue to anchor public attention. Content related to ChatGPT recorded approximately 1.2 million pageviews, signalling sustained engagement as users explore evolving use cases, features, and applications of conversational AI in everyday workflows.
The data also highlights rising interest in major technology companies investing in AI. Content related to Meta generated around 2.2 million pageviews, with engagement increasing by 30% as audiences track advancements in AI infrastructure and generative technologies.
The trends point to a broader shift in perception, with artificial intelligence increasingly seen not as a futuristic concept but as a practical tool enhancing productivity, creativity, and everyday digital experiences. AI-related conversations are also becoming more continuous and sustained, moving beyond episodic spikes tied to major announcements.
For publishers, the findings reinforce the need to build consistent AI-led content strategies, including explainers, comparisons, and practical insights that maintain audience engagement. For advertisers, the surge presents an opportunity to connect with highly engaged, innovation-focused audiences within technology-driven environments.
Overall, insights from Taboola Newsroom highlight a structural shift in digital content consumption, with artificial intelligence firmly establishing itself as the defining narrative across the open web in India.
