Mumbai: Collective Artists Network, a new-age media powerhouse, has completed one year of operations in the UAE, marking a significant milestone in its Middle East journey. The expansion has reinforced Collective’s role as a strategic partner for brands, governments and institutions looking to leverage India’s growing cultural influence and the region’s increasing demand for Indian talent, creators and storytelling.
Over the past year, the company’s presence in the UAE has aligned naturally with India’s rising soft power in the MENA region. With deep insights into India–MENA crossover audiences and access to one of the largest exclusive rosters of Indian celebrities and creators, Collective has delivered high-impact, pop culture-led campaigns across categories including luxury, mass, tourism and real estate. This has positioned the company as a one-stop solution for culturally resonant and ROI-driven brand building.
During its first year, Collective has executed campaigns for leading regional and global brands such as DAMAC Properties, Yas Island, Qatar Airways, Lulu Group, Sobha Realty, Homes R Us, Imtiaz Developments and Dubai Tourism, using iconic Indian faces to drive scale and relevance across markets.
Marking the milestone, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, recently represented the company at the 1 Billion Followers Summit in Dubai, where he spoke on “Storytelling in 2030: What Technology Makes Possible.” At the session, he outlined Collective’s evolution from a talent-led company into a full-fledged new media organisation spanning content creation, distribution and technology, while also spotlighting Historyverse, its tech-powered storytelling universe, and announcing an upcoming slate of series and films planned for the year ahead.
With a reach of over 400 million audiences, more than 600 brand campaigns delivered, and access to 300+ celebrities and 100+ mega creators, Collective has emerged as a key gateway for MENA brands aiming to enter India’s fast-growing consumer and diaspora markets, while also enabling Indian talent and IP to scale across the Middle East.
Commenting on the milestone, Vijay Subramaniam, Founder and Group CEO, Collective Artists Network, said, “Our first year in the UAE has validated our belief that culture travels fastest when it’s backed by the right talent, technology, and intent. The Middle East is more than a market for us, it’s a strategic partner in shaping the next phase of global storytelling. As technology expands what’s possible, our focus remains on building stories that are emotionally rich, culturally grounded, and globally relevant.”
As it enters its second year in the region, Collective Artists Network plans to deepen its engagement across brand marketing, tourism, government-led cultural initiatives and original IP, further strengthening the creative and cultural bridge between India and the Middle East.
