Mumbai: In a decisive effort to combat the growing influence of online betting and fantasy gaming platforms among young Indians, College Vidya has launched an awareness campaign titled “My Learning Circle.” This campaign aims to spark a nationwide conversation on the dangers of betting apps while promoting financial responsibility and education.
With the increasing popularity of online betting, especially during the IPL season, College Vidya’s initiative brings timely attention to the very real consequences of gambling addiction, particularly among youth. The My Learning Circle campaign focuses on raising awareness by showcasing five powerful, emotionally-driven stories about individuals who have faced severe financial, emotional, and even life-threatening consequences due to their involvement in online betting platforms.
Commenting on the motivation behind the campaign, Rohit Gupta, Chief Operating Officer, College Vidya, said, “The aim is not just to create awareness but to build a positive movement toward informed choices and lifelong learning. We’re using relatable storytelling, community participation, and rewards to drive home the message.”
The campaign invites individuals to engage on social media by tagging friends and sharing their perspectives, with the top 10 most engaging comments on each reel winning educational kits, financial literacy courses, and other rewards. This approach not only encourages participation but also turns engagement into an opportunity for learning.
With the rise in youth participation in online betting and fantasy apps, College Vidya’s campaign serves as an important intervention. The brand seeks to raise awareness about the long-term impact of such platforms, which often go unnoticed by young users.
The My Learning Circle campaign is poised to reach over 1 million impressions and is more than just a social media drive—it’s a call to action. It seeks to redirect young minds away from the lure of easy wins and toward a future grounded in knowledge, responsible decision-making, and financial literacy.
