College Vidya, which bills itself as a one-stop solution for helping students make informed online education choices, has launched a campaign themed #DabbeseBahar.
The campaign film urges students not to be boxed by all sorts of advice and make an informed decision for themselves while choosing an online education partner. The film demonstrates this through a group of students at a tea stall with boxes covering their heads. The tea stall owner serves them hot water instead of tea because they cannot see. A College Vidya student walks up and demands tea, which the shopkeeper is forced to serve. As the brand signs off with its message, the rest of the students take the boxes off their heads in the background.
Rohit Gupta, Co-Founder & COO, College Vidya, said, “We are proud to launch the #DabbeSeBahar campaign, which is designed to help our students discover online courses of their choice. Aligning with our vision of empowering our students in making the right career choices, we aim to push them to break free from all kinds of myths and limitations attached to online education. ‘Dabba’ in the campaign signifies ‘The Limitations’ that the majority of students have in their career due to the biased information they receive from their friends and family’s past experiences. In this new era of online education, we aim to become the most preferred platform for students pursuing their education beyond traditional methods. We believe this initiative will be of immense help to the student community, especially those between the age group of 18 to 25 years looking for quality education with the value of money.”
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