Collinson, operator of airport lounge programme Priority Pass, has selected Pitchfork Partners as its communications partner for India following a competitive pitch.
Pitchfork Partners will collaborate with Collinson’s Asia Pacific team to develop a communications strategy and programme for the Indian market that includes executive communications, media relations, thought leadership and crisis and issue management.
Collinson works with payment networks and over 1,400 banks, 90 airlines and 20 hotel groups worldwide. Priority Pass offers travellers access to over 1,400 airport lounges and travel experiences across 650 airports in 148 countries.
Jaideep Shergill, Co-Founder, Pitchfork Partners, said, “Collinson has been operational in India for over 16 years and has worked with brands, particularly within the financial services industry, to create meaningful customer engagement through delivering market-leading airport experiences, loyalty and customer engagement programmes. With extensive experience in collaborating with global clients and having a profound understanding of India’s travel and hospitality sector, we as Pitchfork Partners are confident that we will be able to support Collinson’s growth and its communication strategy in India.”
Following a global pitch, Ketchum UK was selected as the global communications agency lead. Saeloun Asia was appointed the agency for Singapore and Hong Kong.
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