Mumbai:. Driving out the darkness, bringing light and relief into the city of Meerut will be Viacom 18’s Hindi movie channel, COLORS Cineplex with the launch of Uttar Pradesh’s first solar-enabled theatre Electro COLORS Cineplex at the NauchandiMela this year. With a promise to provide unceasing entertainment, the brand with this initiative enhances its focus on societal welfare and synergize their efforts towards creating an unparalleled entertainment zone.
Curated to bring cinema closer to its viewers, Electro COLORS Cineplex is an enclosed theatre capacitated with solar panels and comfortable seating to facilitate non-stop and on-the-go entertainment. The movie showcase list includes some of the biggest blockbuster movies namely Boss, Mary Kom, Bazaar, SahebBiwiAur Gangster Returns and others.
Sapangeet Rajwant Senior Vice President – Marketing at Viacom18 added, “NauchandiMela is one of the Uttar Pradesh’s biggest social gatherings and accounts for lakhs of footfalls every year. It opens new doors of opportunities for brand building and Colors Cineplex, having been revived its brand identity recently, will get an extra nudge to establish itself as a premium entertainment destination. Solar built Electro theatre is our endeavor to build a strong brand positioning and ensure greater visibility through newer innovations.”
The channel has also planned a robust social media outreach to ensure more footfalls for the screenings. The users can win the golden sofa ticket by clicking a simple selfie with the Electro theatre logo and upload it on social media or WhatsApp and use #ColorsCineplex.