Colors Kannada’s ‘Namma Desha, Namma Hemme’ enhances Independence Day celebrations across the state

National: India celebrated its 78th Independence Day with patriotic fervor. Colors Kannada hosted ‘Colorful Independence Day celebrations’ as part of the ‘Namma Desha, Namma Hemme’ campaign, showcasing its commitment to nonstop entertainment across the state.

Television stars, including Rithvik Krupakar and Tanvi Rao, joined Independence Day events at schools in 31 districts, enhancing celebrations. This marked a significant milestone, as it was the first time a TV channel conducted such extensive Independence Day festivities.

Colors Kannada’s unique Independence Day festivities united the patriotic spirit and strengthened its connection with viewers. Spanning 31 districts in Karnataka, the channel showcased its local roots by sending artists from each district to partake in flag-hoisting ceremonies.

These artists, rooted in their culture, embody Colors Kannada’s commitment to connecting with people and celebrating national identity. They hoisted flags, visited temples for “Maharshi Darshana,” and enjoyed local cuisine to promote “SaviRuchi.” Exclusive videos from these visits will feature in our shows for viewers to enjoy a unique experience.

Prashanth Nayak, Business Head of Colors Kannada, shared his excitement on the initiative: “As a brand, we launched the ‘Namma Desha, Namma Hemme’ campaign, first of its kind, to celebrate Independence Day. We believe not just in entertaining our audience but also in upholding the nation’s integrity.”

Sushma Rajesh,Cluster Head – Kannada, Viacom18 said “Colors Kannada has a reputation for launching unique campaigns that go beyond content, extending brand outreach as well. We are extremely proud of this unique initiative, a milestone for any GEC across the country. As a brand, we take pride not only in delivering fresh entertaining content but also in showing our commitment to the nation.”

Participating at the celebrations in Mysuru, Ramachaari famed Rithvik Krupakar expressed deep pride, saying “it was proudest moment of my life to celebrate Independence Day with all of you. This day serves as a powerful reminder of India’s rich heritage, the sacrifices of freedom fighters, and unites citizens in celebrating the spirit of Independence Day. I am truly thankful for the opportunity to be part of this special occasion.”

Karimani actor Ashwin.H AKA Karna said “Being part of the Independence Day celebrations was truly special. Engaging with the audience and participating in the flag-hoisting ceremonies was a proud moment. It felt wonderful to connect with people and celebrate our nation’s spirit in such a meaningful way.”

Lakshmi Baramma actor Tanvi Rao AKA Keerthi said “This initiative by Colors Kannada is truly commendable. As artists, being involved in Independence Day celebrations and performing our duties was a privilege. Engaging with people and taking part in flag-hoisting ceremony filled us with pride.”

31 District Guest List 

Explore the campaign highlights through these links below

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31 ಜಿಲ್ಲೆ, 31 ಕಲರ್ಸ್ ಕಲಾವಿದರು
ತ್ರಿವರ್ಣ ಧ್ವಜಕ್ಕೆ ಕಲರ್ಸ್ ರಂಗು
ನಮ್ಮ ದೇಶ, ನಮ್ಮ ಹೆಮ್ಮೆ#Colorskannada #BannaHosadaagideBandhaBigiyaagide #ಕಲರ್‌ಫುಲ್‌‌ಕತೆ #colorfulstory #IndependenceDay #ColorfulSambhramacharane pic.twitter.com/OSmdJqaf1m

— Colors Kannada (@ColorsKannada) August 15, 2024