Mumbai : ‘Farah Ki daawat’, as the title suggests, the show will be hosted by Farah Khan, who was also seen hosting ‘Bigg Boss- Halla Bol’ on Colors. The channel is set to test the cullinary skills of Bollywood stars in this show.
It is a cooking-based chat show which delves into multiple elements of the lives of celebrities encompassing their food journeys, quirks, secrets and guilty food pleasures.
Starting 22nd February, the show will be aired on every Sunday at 8 pm. It is an open slot on the channel. Previously, Colors has aired shows like ‘Mission Sapne’ and ‘The Anupam Kher Show – Kucch Bhi Ho Sakta Hai’ on the same slot.
With Farah Ki Daawat, the channel is expanding its Sunday programming line-up. The show will be followed by Rohit Shetty-hosted ‘Fear Factor-Khatron Ke Khiladi’ and Kapil Sharma’s ‘Comedy Nights with Kapil’.
Farah Ki Daawat will feature celebrities like Abhishek Bachchan, Alia Bhatt, Shah Rukh Khan, Yuvraj Singh, Kapil Sharma, Malaika Arora Khan, Sania Mirza and Karan Johar. The show will be created and produced by Wizcraft International Entertainment.
Commenting on the show, Raj Nayak, CEO – Colors says, “Food has become such an integral part of our lives. At Colors, we are taking this thought forward with Videocon presents Farah Ki Daawat to bring to viewers the ultimate cooking-based television offering that will provide an uninhibited glimpse into the kitchens of some of the most respected personalities in the country. The show is a perfect addition to our bouquet of offerings for our advertisers, marketers and viewers, while furthering our proposition of showcasing content that enables cohesive viewing.”
Every episode will provide a glimpse into some celebrity kitchen to pull out a recipe which brings comfort to our favourite stars from their hectic schedules. While Khan and the celebrity relive some special memories, each episode will also feature guests who will play multiple roles including those of a sous-chefs and challengers to raise the entertainment quotient.
Manisha Sharma, programming head, Colors says, “The first thought on our minds when we wake up is ‘What should I have for breakfast?’ Food is a critical element of our lives and with Farah Ki Daawat that is something that we are attempting to bring to the forefront. Be it by cooking it up with Farah Khan or diving hands first into a bowl of memories that translate into lip-smacking dishes, the show showcases some authentic dishes that promise to be a visual and tasty treat for the viewers’ senses. The food is delicious; the recipes are legendary: Farah Ki Daawat will be an entertainment bonanza like none other!”
Sabbas Joseph, director, Wizcraft International Entertainment adds, “Over the years, Wizcraft has excelled as the providers of non-fiction content across television channels. With Videocon presents Farah Ki Daawat, we are celebrating the magic in the kitchen too often dispensed as everyday fare. The show combines celebrities as kitchen superstars, fabulous secrets to create healthy food and cook offs, contests, kitchen banter that viewers will find engaging.”
The channel has also devised an extensive marketing and digital promotion strategy to further amplify the reach and impact of the show that engages mediums such as print, radio, television, OOH and social media platforms.
Colors had roped in Videocon as the presenting sponsor of the show. Powered by Sponsor Mahakosh Cooking Oil, Everest Masala is the taste partner. The channel has got on board Kenstar as an associate sponsor. As per the sources in the industry, the channel is asking for around Rs 1,10,000 for 10 second ad spot.
