As an admirer of bikes, I loved the Rajdoot then. Just like a Bullet you can’t call Rajdoot a bike. It was an innovation that possibly India was not ready for in that era. The bike ‘Made in India’ in 1983, Rajdoot was an epitome of speed, style, and stature before the Bullet. I loved the way it was also integrated in the movie Hero then. Would love to see it back on Indian roads.
– Jolene Fernandes Solanki, COO, Madison Media Ultra
The brand that I recall is Hotshot Camera. It was a very handy flat-model colour camera in the era of black and white cameras that were costly. It was a first-of-its-kind camera that would fit into one’s trouser pocket and had a flashlight too, at the time when other cameras had flashlights fitted on them separately. The camera resembled a geometry box.
– Gregory Philip, Partner, Dentsu X
World Space Radio – This is one brand which needs to come back. It was ahead of time then and it provided wholesome entertainment to any and everybody since it had various genres of music like contemporary, retro, jazz, rock etc. In this time and age when we need more variety, it will be the right time to re-launch with renewed vigour and energy.
– Gopal Krishan, Senior Vice president, Media Buying, Publicis Media
Gold Spot: I always liked the tanginess of the orange drink. The fizziness of the drink was always enriching. In orange-flavoured drinks, it was the best.
– Suraj Suvarna, Senior Media Director, Mindshare
I would choose a brand that’s not very old but feels relevant – Cadbury Bytes, because of the personal connect I have with this brand. My kids loved having this and this was the only snack they used to love, more than anything else. This brand was advertised as a snack which is not namkeen. Unfortunately the brand got shut down. The creative also had a social message for over-enthusiastic people who speak without knowing the other side of the story and how they are caught on the wrong foot. The creative ended with how people should know the facts before they comment or speak.
– Rakesh Panicker, AGM – Broadcast Media, RK Swamy Media