Mumba: In what could be described as one of the most challenging times for the working professionals, the Comniscient Group, comprising of TRA Research, India’s leading consumer insights and brand analytics company, and Blue Lotus Communications, an award-winning PR agency, turned the lockdown challenges into a ‘golden’ opportunity for its employees. Internal employee awards titled ‘Lockdown Golds’ were conceived to urge each of team members to go beyond the current limitations, and explore their power to inspire, perform, coach, and contribute. The underlying objective was to create a sense of purpose, initiative, and motivation among the employees when the business environment continued to face a climate of uncertainty.
The Comniscient Gold Awards are held every year to acknowledge and reward the exceptional work by team members during the year. ‘The Lockdown Golds’ was a special edition for individuals who demonstrated their best during this lockdown period in each nominated category. Pooja Kaura, HR Head and Awards Coordinator, Comniscient Group, spoke about the winners said that “The concept of Lockdown Golds had multiple purposes, and prime among them was to create an attitude of winning during these trying times. If you ask me, everyone in the group turned a winner, with all employees participating in a fun-filled, awards ceremony through video conferencing.”
“Like everyone else, we too were stuck in our homes and also stuck in our thinking. We conceived of the Lockdown Golds to break away from the inertia and to create a sustained program that involved everyone. These awards take inspiration from the ‘GOLDS’, our group’s annual awards, which are an embodiment of our culture, our ethos, and our values. The Lockdown Golds were in one of six categories each making a difference in the lockdown period. Termed as Energizer, Guru, Client-Comes-First, Rookie, Sacred Heart, Hustler, these awards brought out the most from each, which was showcased through self-created videos. It required most to learn a new skill of video editing also, and that added to the fun element”, Kaura added.
