TRA Research launches India Buying Intent Index to track consumer purchase sentiment
Mumbai: TRA Research has announced the launch of the India Buying Intent Index (BII), a new macro-economic indicator designed to ...
Tag: TRA Research
Hindustan Times overtakes Times of India in Media Trust Rankings in TRA’s Brand Trust Report 2026
Mumbai: TRA Research has released the latest edition of the Brand Trust Report 2026, highlighting a notable shift in India’s ...
Amazon dethrones six-year leader Dell to become India’s Most Trusted Brand: TRA’s Brand Trust Report 2026
Mumbai: TRA Research has released the 15th edition of its annual Brand Trust Report (BTR) 2026, ranking India’s 1000 Most ...
The winners in 2026 will use technology to humanise, not mechanise, the customer experience: N. Chandramouli, TRA Research
TRA Research (formerly Trust Research Advisory), a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company ...
Dell tops India’s Most Trusted Brands for 6th Year, Apple iPhone climbs to 2nd in TRA Report 2025
Mumbai: Dell has once again secured its position as India’s Most Trusted Brand in the TRA Brand Trust Report (BTR) ...
Mumbai Hoarding collapse: Experts suggest prioritizing legal compliance and ethical standards in outdoor advertising
Illegal hoardings have long been a significant menace in urban areas, posing substantial risks to public safety and urban aesthetics. ...
Winning the Trust of the Electorate – Dance of Democracy
In the intricate dance of democracy, particularly in a vibrant country like India, the act of voting is not just ...
Brand management metrics are often tied to sales performance, but they are distinct entities: N Chandramouli
TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled Dell Laptops at first ...
OTT platforms, content diversification, inclusive storytelling expected to drive non-fiction content
The history of non-fiction content on Indian Television goes back to the early television broadcasting days- where the non-fiction content ...
Film Reviews vs Review Bombing: Freedom of expression vs killing a creative industry
The Kerala High Court has called for caution against movie reviews from anonymous sources and directed concerned authorities to take ...
