Brand management metrics are often tied to sales performance, but they are distinct entities: N Chandramouli
TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled Dell Laptops at first ...
Tag: TRA Research
OTT platforms, content diversification, inclusive storytelling expected to drive non-fiction content
The history of non-fiction content on Indian Television goes back to the early television broadcasting days- where the non-fiction content ...
Film Reviews vs Review Bombing: Freedom of expression vs killing a creative industry
The Kerala High Court has called for caution against movie reviews from anonymous sources and directed concerned authorities to take ...
Opinion: Media in the Mirror
From the annals of history to the throbbing heart of modern India, resistance has been a companion for those seeking ...
The INDIA boycott: Will coverage of only one side of the spectrum lead to decline in show viewership?
The opposition alliance ‘INDIA’, which stands for Indian National Developmental Inclusive Alliance, which comprises 26 opposition parties and is in ...
Was SBI Life right in using competitors’ taglines?
Friendship day in India was observed on the first Sunday of August, as usual brands jumped onto the bandwagon to ...
Superhit re-releases on silver screens: Who’s watching and why is this happening?
A shorter version of Rajinikanth’s Baba was remastered and released in theatres on Dec 10, 2022 — 20 years after ...
Dell Laptops leads TRA’s Most Desired Brands list for second year
Dell Laptops has emerged as the Most Desired Brand in India for the second consecutive year in TRA’s Most Desired ...
Brahmastra hits target: Has #BoycottBollywood lost steam?
Bollywood – or rather a significant part of it – has a new challenge. More than one release has been ...
A. O. Smith Named India’s Most Trusted Water Heater Brand by TRA Research
Bangalore: Water Heater Manufacturer A. O. Smith has been named India’s most trusted water heater brand by the brand intelligence ...
