Mumbai: Connect Network Inc., has announced the launch of Connect Digital, a next-generation Digital Out-of-Home (DOOH) division that combines audience intelligence, cutting-edge AdTech, and creative innovation into a single, powerful platform.
Evolving from the proven legacy of Connect OOH, Connect Digital aims to unlock the full potential of DOOH for brands, offering access to 31 diverse environments — from streets, malls, and transit hubs to corporate parks, salons, pharmacies, and gyms — alongside a global footprint of 10M+ programmatically available screens.
At the centre of this new offering is Immersive, Connect’s proprietary AI-powered AdTech platform, which redefines DOOH planning, buying, and measurement by integrating:
- Hyperlocal audience targeting with micro-market and street-level precision
- Dynamic creative optimisation in real time, triggered by audience and contextual data
- Cross-environment visibility through unified dashboards and transparent performance metrics
- Global programmatic access to high-impact screens in leading markets worldwide
“With Connect Digital, we are not just delivering digital screens — we are delivering intelligence, scale, and precision in ways the industry has never experienced,” said Haresh Nayak, CEO of Connect Network Inc. “From Indian tier-2 towns to Times Square in New York, we can put your brand in front of the right audience, in the right place, at the right time and prove its impact.”
Fabian Cowan, Director of Connect Digital, added, “Marketers today face three big challenges — reaching the right audience without wastage, proving campaign effectiveness, and delivering consistent experiences across markets. Connect Digital solves all three. By merging our deep OOH expertise with the precision and agility of digital, we give brands a single, intelligent system to plan, activate, and measure DOOH campaigns at scale across cities, environments, and even countries. This is the future of outdoor media: accountable, targeted, and truly connected. Yes, as digital and physical worlds continue to blend, the brands that win will be those that see DOOH not as an add-on, but as a core pillar of their omnichannel strategy.”
With Connect Digital, brands can now combine data-driven precision with the high-impact storytelling power of OOH, creating campaigns that are not only seen but remembered.
