Brand strategy communications consultancy Ideosphere has appointed Ashraf Engineer as Head of Brand Strategy.
Engineer has three decades of experience spanning journalism, PR, and business advisory. He has worked with Bombay Times, Mid-Day, HT, MSL Group and Pitchfork Partners. He is a published author, TEDx speaker and runs an award-winning news podcast. His appointment underscores Ideosphere’s dedication to staying at the forefront of impactful communication in today’s business environment. On his appointment, Engineer said, “Ideosphere’s commitment to effective communication aligns seamlessly with my belief in its pivotal role for businesses. As we enter the next phase of growth, I am enthusiastic about contributing to the organisation’s success by leveraging my experience to help Ideosphere create possibilities through powerful communication. I’ve witnessed Ideosphere consistently achieve excellence in these arenas, delivering outstanding results over the past decade. As it enters the next phase of this growth, I am excited to be part of it.”
Aniruddha Atul Bhagwat, CEO and Co-Founder, Ideosphere Consulting, said, “Industry hunger for sound strategic communications guidance is very high due to rapid landscape shifts and change in consumer sensibilities. Ashraf’s perspective, derived from a distinguished body of work spanning challenging industries in both India and abroad, aligns seamlessly with Ideosphere’s commitment to excellence. As we chart our path toward serving global markets and more profound industry impact, Ashraf’s appointment represents our commitment towards building cutting edge teams. At Ideosphere, our philosophy is centered around delivering exceptional work every day, and with Ashraf onboard, we are delighted to welcome a leader to further augment our existing vision and capabilities.”
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