Tuesday, December 23, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Cosmos-Maya’s Yoga ambitions given a boost by PM Modi who performs Asanas with Motu Patlu

The animation major’s plans of producing entertaining, child friendly Yoga videosfor young viewers given a fillip by the Prime Minister

by MN4U Bureau
June 26, 2019
in Marketing, Featured
Reading Time: 2 mins read
A A
Cosmos-Maya’s Yoga ambitions given a boost by PM Modi who performs Asanas with Motu Patlu
Share Share ShareShare

Cosmos-Maya’s iconic characters Motu and Patlu performed yoga along with Prime Minister Narendra Modi in the fifth edition of International Day of Yoga at Ranchi. The characters were present at the event to motivate children towards yoga.This development is in line with Cosmos-Maya’s efforts to inculcate in the lives of its young viewers the goodness of Yoga. The studio is in the process of producing Yoga videos to air on WowKidz, it’s YouTube platform with 23 million subscribers.

These Yoga videos will have ViR and Imli, characters from the company’s hit series ‘ViR: The Robot Boy’, teaching kids Asanas which will be child friendly and easy to do, and in an entertaining format. These will be available to viewers in 12 major Indian languages on WowKidz.

Said Anish Mehta, CEO, Cosmos-Maya, “We are elated to see our characters Motu and Patlu share a platform with Prime Minister Narendra Modi. The Bhagawad Gita calls Yoga the journey of the self, through the self, to the self. It has been our endeavor to pass on this message to all our employees and viewers alike. We are in the process of creating dedicated videos to help kids understand the benefits of Yoga. With the 23 million subscribers, the reach and scope of these videos will be tremendous. We are very proud to be following our Prime Minister’s footsteps, and we will take Yoga to every nook and corner of the country in 12 regional languages.”

A crowd of 40,000 people that gathered at the ground to participate in the massive yoga event which went on for 45 mins. Nickelodeon had included Motu Patlu as part of the proceedings.The iconic animated characters were spotted in the middle of the ground. Addressing the mega celebration of Yoga Day, PM Modi thanked everyone for participating in the event and urged them to make yoga an integral part of their lives.Modi was accompanied by several ministers and senior government officials including Jharkhand Governor Draupdi Murmu, Chief Minister Raghubar Das, Ayush Minister Sripad Naik, state Health Minister Ramchandra Kesari.

The Jharkhand government, in a statement, said, “The Motu and Patlu characters were present on the ground to attract children towards yoga.”

Tags: Asanas with Motu PatluCosmos-Maya

RECENT POSTS

Fittr marks 10 years with Shahid Kapoor collaboration, unveils ‘Health Is Freedom’
Marketing

Fittr marks 10 years with Shahid Kapoor collaboration, unveils ‘Health Is Freedom’

December 23, 2025
0

Pune: Fittr, a preventive healthcare company, has partnered with actor Shahid Kapoor to introduce a new wellness philosophy titled ‘Health...

Read moreDetails
Truzon Solar secures strategic investment from Sachin Tendulkar
Marketing

Truzon Solar secures strategic investment from Sachin Tendulkar

December 23, 2025
0

Mumbai: Suntek Energy Systems Pvt. Ltd., operating under the brand name Truzon Solar, has announced a strategic investment and long-term...

Read moreDetails
Hyundai Motor named ICC Premier Partner for Global Men’s and Women’s Tournaments
Marketing

Hyundai Motor named ICC Premier Partner for Global Men’s and Women’s Tournaments

December 23, 2025
0

Ahmedabad: Hyundai Motor Company has announced a global partnership with the International Cricket Council (ICC), becoming a Premier Partner for...

Read moreDetails
BPTP names Vineet Nanda as Chief Business Officer
Marketing

BPTP names Vineet Nanda as Chief Business Officer

December 23, 2025
0

New Delhi: BPTP Limited, an established real estate developer, has announced the appointment of Vineet Nanda as Chief Business Officer....

Read moreDetails
eFootball™ concludes landmark India campaign with grand Mumbai meet & greet
Marketing

eFootball™ concludes landmark India campaign with grand Mumbai meet & greet

December 23, 2025
0

Windsor: Konami Digital Entertainment B.V. (KONAMI) has successfully concluded its first large-scale India Campaign for eFootball™, culminating in a star-studded...

Read moreDetails
Bikaji Foods introduces new brand logo reflecting Rajasthani legacy and modern vision
Marketing

Bikaji Foods introduces new brand logo reflecting Rajasthani legacy and modern vision

December 22, 2025
0

Bikaner: Bikaji Foods International Limited (Bikaji), India’s third-largest ethnic snacks company and the second fastest-growing player in the organised snacks...

Read moreDetails

LATEST NEWS

Peps Industries launches ‘Peps Vivah Mattress’ with playful digital campaign for newly married couples

Peps Industries launches ‘Peps Vivah Mattress’ with playful digital campaign for newly married couples

December 23, 2025
Fittr marks 10 years with Shahid Kapoor collaboration, unveils ‘Health Is Freedom’

Fittr marks 10 years with Shahid Kapoor collaboration, unveils ‘Health Is Freedom’

December 23, 2025

ANALYSIS

Chrome DM celebrates 18 years of industry leadership with grand New Delhi gathering
Analysis

Chrome DM celebrates 18 years of industry leadership with grand New Delhi gathering

December 23, 2025
0

New Delhi: Chrome DM marked its entry into the 18th year of its journey with a grand celebration in the...

PEOPLE

Seshadri Shankaran joins Bennett, Coleman & Co. Ltd. as General Manager
People

Seshadri Shankaran joins Bennett, Coleman & Co. Ltd. as General Manager

December 23, 2025
0

Mumbai: Seshadri Shankaran has joined Bennett, Coleman & Co. Ltd. (BCCL) as General Manager, strengthening the leadership team at The...

MARKETING

Fittr marks 10 years with Shahid Kapoor collaboration, unveils ‘Health Is Freedom’
Marketing

Fittr marks 10 years with Shahid Kapoor collaboration, unveils ‘Health Is Freedom’

December 23, 2025
0

Pune: Fittr, a preventive healthcare company, has partnered with actor Shahid Kapoor to introduce a new wellness philosophy titled ‘Health...

Subscribe to Newsletters

ADVERTISING

The Marcom Avenue wins marketing mandate for GH2 Solar
Advertising

The Marcom Avenue wins marketing mandate for GH2 Solar

December 23, 2025
0

New Delhi: The Marcom Avenue, a full-service integrated marketing and communications agency, has secured the comprehensive marketing mandate for GH2...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How CFOs Are Using Marketing Data to Improve Revenue Forecasting
Authors Corner

How CFOs Are Using Marketing Data to Improve Revenue Forecasting

December 23, 2025
0

By 2025, CFOs are not only looking at financials and spreadsheets when preparing their revenue forecasts but also incorporating campaign...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ADS Spirits targets Gen Z and millennials with #LiveUpSuccess campaign

ADS Spirits targets Gen Z and millennials with #LiveUpSuccess campaign

December 23, 2025
Peps Industries launches ‘Peps Vivah Mattress’ with playful digital campaign for newly married couples

Peps Industries launches ‘Peps Vivah Mattress’ with playful digital campaign for newly married couples

December 23, 2025
Fittr marks 10 years with Shahid Kapoor collaboration, unveils ‘Health Is Freedom’

Fittr marks 10 years with Shahid Kapoor collaboration, unveils ‘Health Is Freedom’

December 23, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.