Monday, June 29, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Cosmos-Maya’s Yoga ambitions given a boost by PM Modi who performs Asanas with Motu Patlu

The animation major’s plans of producing entertaining, child friendly Yoga videosfor young viewers given a fillip by the Prime Minister

by MN4U Bureau
June 26, 2019
in Marketing, Featured
Reading Time: 2 mins read
A A
Cosmos-Maya’s Yoga ambitions given a boost by PM Modi who performs Asanas with Motu Patlu
Share Share ShareShare

Cosmos-Maya’s iconic characters Motu and Patlu performed yoga along with Prime Minister Narendra Modi in the fifth edition of International Day of Yoga at Ranchi. The characters were present at the event to motivate children towards yoga.This development is in line with Cosmos-Maya’s efforts to inculcate in the lives of its young viewers the goodness of Yoga. The studio is in the process of producing Yoga videos to air on WowKidz, it’s YouTube platform with 23 million subscribers.

These Yoga videos will have ViR and Imli, characters from the company’s hit series ‘ViR: The Robot Boy’, teaching kids Asanas which will be child friendly and easy to do, and in an entertaining format. These will be available to viewers in 12 major Indian languages on WowKidz.

Said Anish Mehta, CEO, Cosmos-Maya, “We are elated to see our characters Motu and Patlu share a platform with Prime Minister Narendra Modi. The Bhagawad Gita calls Yoga the journey of the self, through the self, to the self. It has been our endeavor to pass on this message to all our employees and viewers alike. We are in the process of creating dedicated videos to help kids understand the benefits of Yoga. With the 23 million subscribers, the reach and scope of these videos will be tremendous. We are very proud to be following our Prime Minister’s footsteps, and we will take Yoga to every nook and corner of the country in 12 regional languages.”

A crowd of 40,000 people that gathered at the ground to participate in the massive yoga event which went on for 45 mins. Nickelodeon had included Motu Patlu as part of the proceedings.The iconic animated characters were spotted in the middle of the ground. Addressing the mega celebration of Yoga Day, PM Modi thanked everyone for participating in the event and urged them to make yoga an integral part of their lives.Modi was accompanied by several ministers and senior government officials including Jharkhand Governor Draupdi Murmu, Chief Minister Raghubar Das, Ayush Minister Sripad Naik, state Health Minister Ramchandra Kesari.

The Jharkhand government, in a statement, said, “The Motu and Patlu characters were present on the ground to attract children towards yoga.”

Tags: Asanas with Motu PatluCosmos-Maya

RECENT POSTS

AbhiBus
Marketing

AbhiBus renews Mahesh Babu as Brand Ambassador for 10th consecutive year

June 29, 2026
0

Mumbai: AbhiBus (ixigo’s bus business) has renewed its long-standing association with actor Mahesh Babu, extending the partnership into its 10th...

Read moreDetails
EBG Group partners with POSCO International to accelerate Daewoo’s India appliance expansion
Marketing

EBG Group partners with POSCO International to accelerate Daewoo’s India appliance expansion

June 29, 2026
0

Mumbai: EBG Group has entered into a strategic brand licensing agreement with South Korean conglomerate POSCO International to strengthen and...

Read moreDetails
Candere appoints Smriti Mandhana as Brand Ambassador
Marketing

Candere appoints Smriti Mandhana as Brand Ambassador

June 29, 2026
0

New Delhi: Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced Indian cricketer Smriti Mandhana as...

Read moreDetails
Titan Smart partners with Rugby Premier League as Official Timing Partner
Marketing

Titan Smart partners with Rugby Premier League as Official Timing Partner

June 27, 2026
0

Mumbai: Titan Smart, a smartwatch brands from Titan Company Limited, has announced its association with the Rugby Premier League (RPL)...

Read moreDetails
Shahid Kapoor
Marketing

BVLGARI appoints Shahid Kapoor as First Friend of the House for Fragrances in India

June 26, 2026
0

Mumbai: Luxury Maison Bvlgari has announced Bollywood actor Shahid Kapoor as its first-ever Friend of the House for fragrances in...

Read moreDetails
Zed Black Agarbatti partners India-Ireland T20I Series 2026 as Silver Sponsor, expands global brand visibility
Marketing

Zed Black Agarbatti partners India-Ireland T20I Series 2026 as Silver Sponsor, expands global brand visibility

June 26, 2026
0

Mumbai: Zed Black Agarbatti, an incense and fragrance brands from Mysore Deep Perfumery House (MDPH), has announced its association with...

Read moreDetails

LATEST NEWS

Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

June 29, 2026
CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

June 29, 2026

ANALYSIS

Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports
Analysis

Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports

June 29, 2026
0

Mumbai: India’s IPL advertising landscape continues to evolve as Connected TV (CTV) emerges with distinct celebrity and category preferences, even...

PEOPLE

BRICS CCI names Sharmishtha Ghosh as Executive Director for International Partnerships and Outreach
People

BRICS CCI names Sharmishtha Ghosh as Executive Director for International Partnerships and Outreach

June 29, 2026
0

New Delhi: The BRICS Chamber of Commerce and Industry (BRICS CCI) has appointed Sharmishtha Ghosh as Executive Director – International...

MARKETING

AbhiBus
Marketing

AbhiBus renews Mahesh Babu as Brand Ambassador for 10th consecutive year

June 29, 2026
0

Mumbai: AbhiBus (ixigo’s bus business) has renewed its long-standing association with actor Mahesh Babu, extending the partnership into its 10th...

Subscribe to Newsletters

ADVERTISING

Efficacy Worldwide names Chandradeep Kumar as National Head – Media & Growth
Advertising

Efficacy Worldwide names Chandradeep Kumar as National Head – Media & Growth

June 29, 2026
0

Mumbai: Efficacy Worldwide has appointed Chandradeep Kumar as National Head - Media & Growth, further strengthening the agency's leadership team...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

Why Brand Memory Matters More Than Market Share
Authors Corner

Why Brand Memory Matters More Than Market Share

June 29, 2026
0

Every marketer tracks market share. Every boardroom celebrates it. Every quarterly review revolves around it. Yet, some of the world's...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

DAAWAT® World Biryani Day® returns with Shah Rukh Khan-led personalised campaign

DAAWAT® World Biryani Day® returns with Shah Rukh Khan-led personalised campaign

June 29, 2026
Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

June 29, 2026
CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

June 29, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.