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Home Featured

Cosmos-Maya’s Yoga ambitions given a boost by PM Modi who performs Asanas with Motu Patlu

The animation major’s plans of producing entertaining, child friendly Yoga videosfor young viewers given a fillip by the Prime Minister

by Editorial
June 27, 2019
in Featured, Marketing
2 min read
Cosmos-Maya’s Yoga ambitions given a boost by PM Modi who performs Asanas with Motu Patlu
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Cosmos-Maya’s iconic characters Motu and Patlu performed yoga along with Prime Minister Narendra Modi in the fifth edition of International Day of Yoga at Ranchi. The characters were present at the event to motivate children towards yoga.This development is in line with Cosmos-Maya’s efforts to inculcate in the lives of its young viewers the goodness of Yoga. The studio is in the process of producing Yoga videos to air on WowKidz, it’s YouTube platform with 23 million subscribers.

These Yoga videos will have ViR and Imli, characters from the company’s hit series ‘ViR: The Robot Boy’, teaching kids Asanas which will be child friendly and easy to do, and in an entertaining format. These will be available to viewers in 12 major Indian languages on WowKidz.

Said Anish Mehta, CEO, Cosmos-Maya, “We are elated to see our characters Motu and Patlu share a platform with Prime Minister Narendra Modi. The Bhagawad Gita calls Yoga the journey of the self, through the self, to the self. It has been our endeavor to pass on this message to all our employees and viewers alike. We are in the process of creating dedicated videos to help kids understand the benefits of Yoga. With the 23 million subscribers, the reach and scope of these videos will be tremendous. We are very proud to be following our Prime Minister’s footsteps, and we will take Yoga to every nook and corner of the country in 12 regional languages.”

A crowd of 40,000 people that gathered at the ground to participate in the massive yoga event which went on for 45 mins. Nickelodeon had included Motu Patlu as part of the proceedings.The iconic animated characters were spotted in the middle of the ground. Addressing the mega celebration of Yoga Day, PM Modi thanked everyone for participating in the event and urged them to make yoga an integral part of their lives.Modi was accompanied by several ministers and senior government officials including Jharkhand Governor Draupdi Murmu, Chief Minister Raghubar Das, Ayush Minister Sripad Naik, state Health Minister Ramchandra Kesari.

The Jharkhand government, in a statement, said, “The Motu and Patlu characters were present on the ground to attract children towards yoga.”

Tags: Asanas with Motu PatluCosmos-Maya

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