Mumbai: Emotional wellness is rapidly moving from the margins to the mainstream. With India’s $7-billion wellness market witnessing a surge in conversations around love, relationships, and mental well-being, many voices still remain unheard.
coto, India’s leading emotional wellness platform, has launched a new brand film narrated by actor Mona Singh, aiming to break this silence and drive fearless conversations. The film is rooted in real-life personas and recurring themes emerging from millions of consultation minutes on the platform. By capturing the pulse of relationships and inner struggles, the campaign seeks not just to highlight pain, but also to illuminate a pathway forward.
Produced in collaboration with Trigger Happy Entertainment Network, the film weaves stories across diverse communities: from a partner coping with distance, to a young professional burdened by expectations, to a parent balancing love with burnout. By portraying these experiences, coto underlines its mission of moving beyond one-time support to enable long-term emotional transformation, empowering individuals to thrive.
Shefali Anurag, Co-founder at coto, said, “At coto, we believe emotional support should feel as natural and immediate as talking to a trusted friend—yet carry the depth and wisdom of professional care. This film gives voice to the invisible battles so many fight while wearing a smile. Our mission is clear: to replace silence with presence, stigma with compassion, and isolation with connection. This is bigger than wellness. It’s about rewriting culture so that asking for help is no longer hidden in shame but celebrated as strength. Because seeking help doesn’t make you weak, it makes you brave. And this film is just the beginning of a larger journey—from short, powerful moments of support to sustained emotional growth.”
Speaking on her association, Mona Singh shared, “This project feels personal because its message resonates deeply with me. We all need someone who listens in moments of doubt. Just as I rely on a nutritionist and fitness trainer for my physical health, coto supports my emotional wellness, bringing clarity and calm when it matters most. The difference between barely surviving and truly thriving often comes down to having the right support at the right moment. That’s why I count on coto’s experts—not as a sign of weakness, but as essential tools for peak performance in every aspect of life.”
The film is now live across coto’s digital platforms and aims to ignite conversations that extend beyond screens, into homes, workplaces, and communities nationwide.
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