Mumbai: Creativefuel has secured the social media and digital mandate for Priyagold, marking the start of a strategic, year-long partnership aimed at strengthening the brand’s digital presence across platforms.
As part of the mandate, Creativefuel will lead Priyagold’s social media strategy, content creation, digital storytelling and community-led engagement. The agency will also manage digital media planning and buying to amplify key narratives and drive measurable impact across performance and brand objectives. The collaboration is designed to build a consistent, audience-first digital ecosystem that stays true to Priyagold’s brand legacy while connecting with today’s evolving digital consumers.
Creativefuel’s appointment reflects Priyagold’s intent to partner with teams that bring a strong understanding of internet culture, audience behavior and platform-native content creation. The agency’s track record in building scalable, always-on digital ecosystems for large consumer brands played a key role in securing the mandate.
Commenting on the partnership, Mannas Agarwwal, Director, Priyagold, said, “Priyagold has always focused on building strong connections with consumers across generations while evolving with changing times. As we strengthen our digital presence in 2026, Creativefuel’s understanding of audience behavior and digital culture made them a strong partner for this journey. We look forward to working together to build a meaningful and consistent digital narrative for the brand across platforms.”
Tushar Sukhramani, Founder & CEO, Creativefuel, added, “Priyagold is a brand with deep, multi-generational recall in Indian households. Winning this mandate reinforces Creativefuel’s strength in working with large FMCG brands that operate at scale. Our focus will be on building a digital presence that feels consistent, culturally relevant, and true to the brand’s core throughout 2026, backed by sharp media execution that drives outcomes.”
The mandate further strengthens Creativefuel’s expanding FMCG portfolio. With the recent addition of Balaji Wafers’ 2026 mandate, the agency continues to deepen its presence in the FMCG category, positioning itself as a key digital partner for consumer brands in India.
