Mumbai: Creativefuel has been recognised as a Great Place To Work® Certified™ organisation, marking a significant milestone as the company scales its independent full-funnel creative network and strengthens its position as a bootstrapped creative and media partner for leading consumer brands.
Founded in 2020 as a social media and culture-first agency, Creativefuel has evolved into a profitabl`e, media-led organisation with a workforce of over 350 employees across content, media, community, and marketing functions. Its integrated operating model enables brands to navigate the entire marketing value chain — from pop culture storytelling and digital engagement to large-scale campaigns and on-ground media activations.
Over the past year, the company has completed multiple strategic acquisitions as part of its long-term growth roadmap, deepening its capabilities and accelerating its transition into a category-leading independent network.
Creativefuel currently works with a diverse portfolio of brands including Balaji Wafers, JioHotstar, and Priyagold, reflecting its growing relevance across both social media-first ecosystems and traditional marketing environments.
The Great Place To Work® certification, awarded on the basis of anonymous employee feedback, indicates high levels of trust across parameters such as credibility, respect, fairness, pride, and camaraderie. The recognition comes at a time when the organisation is expanding operations and strengthening internal capabilities.
Despite remaining fully bootstrapped, Creativefuel has continued to invest in merit-led hiring practices, internal mobility frameworks, cross-functional ownership structures, and leadership accessibility as it scales.
Commenting on the recognition, Tushar Sukhramani, Founder & CEO, Creativefuel, said, “We’ve always spoken about building a people-first organisation, but culture isn’t something you claim, it’s something your team validates. This certification matters because it comes directly from our employees. It proves that we’re not just talking about being a great place to work, we’ve built systems and an environment where people genuinely feel it.”
The certification underscores Creativefuel’s focus on fostering a high-trust, high-ownership culture while building a new-age creative and media organisation designed for sustainable, long-term growth. As the company continues to expand its media and community-led verticals, it remains committed to strengthening leadership development, structured learning initiatives, and collaborative operating systems that balance performance with employee experience.
