Crescent Group, the integrated Advertising agency announced some key appointments to strengthen its team. Kamlesh Jangid has been appointed as the Creative Director- Art, Shubhangini Srivastava Prasad as the Creative Director- Copy and Prateeksha Suri as Senior Copywriter.
Jangid will be responsible for creative planning and management. Besides directing a team of Designers, he will be involved in developing comprehensive content and communication strategies that will support the overall creative objectives of the agency. He will also be involved in accelerating the award-winning campaigns to position Crescent Group as a leading, creative-first agency.
In his previous stint with Wavemaker, a GroupM company, Jangid was the creative lead for accounts like Mother Dairy, Fabindia, Pernod Ricard, Max Bupa, Amway and Cargill India. He is a seasoned creative professional with over 15 years of rich experience in creative services across industries. Prior to Wavemaker, Kamlesh worked with Cheil India where he bagged a Cannes for Samsung’s ‘Minus One’ project, and was amongst the first list of Impact 30Under 30. He even ran his creative agency, ‘Good Bad Weird,’ which brought him an immense business understanding on all fronts.
Prasad also comes from Wavemaker. In her new role, she will be working on elevating the agency on the creative front and building brand campaigns that resonate with the target audience while simultaneously making waves in the industry. She will also be responsible for crafting digital content &communication strategy for the brands.
Having worked with networks like Leo Burnett, TV Today, Jagran Solutions (Dainik Jagran),she has been instrumental in weaving brand stories that are human and honest. Over 15 years,she has worked on brands like Pernod Ricard (Something Special), Fabindia, Mother Dairy, Amway, Max Bupa, Cargill India & Vivo to name a few.
Suri will involve in building brand campaigns and social media campaigns for the brands at Crescent. She will also support the overall creative objectives of the agency with her understanding of digital and the craft of writing.
Her previous stint was also with Wavemaker. In her 6 years of career, she has worked on some of the global brands like Airtel India, IndusInd Bank, Llyod, Pernod Richard, Fabindia, Max Bupa, Vivo, McCain Foods, Amway and others.
