New Delhi:Criteo (NASDAQ: CRTO), the advertising platform for the open Internet, today released 2019 seasonal data of Diwali, to help e-commerce players and online retailers’ better evaluation of the buying behaviour of their customers during the festive season in India.
Expressing his views on the 2019 Diwali season trends, Kenneth Pao, Executive Managing Director, APAC, Criteo said: “During the spree of Diwali festival India witnessed tremendous growth in several sectors, buying trend continues to strengthen. At Criteo, we analyzed and compared the trend of 2018 vs 2019, and we identified that there is traffic and sales surge in retail up to 1.5 months prior to the start of Diwali. Additionally we also noticed the uplift in flight bookings to India which happened quite late this year with the peak occurring only 2-3 weeks prior to Diwali with a +100% increase. We saw sales surge in several site types with apps seeing the largest increase with +59% a week prior to Diwali.”
He further added: “Diwali is the most important festival for e-commerce players and retailers to drive on-line sales and conversations. They need to develop and execute effective on-line strategies/campaigns like developing great product pages, creating highly relevant ads and optimising user experience and interface of the shopping website and mobile app etc.”
Online shopping is growing its popularity in India; festive season has become a period of great significance for e-commerce players and retailers.
