New York: Criteo S.A., the commerce media company, has announced that its Board of Directors has appointed Michael Komasinski as Chief Executive Officer and a member of the Board, effective February 15, 2025. Komasinski succeeds Megan Clarken, who previously announced her retirement and will step down as CEO and Board member. To ensure a smooth transition, Clarken will serve in a senior advisory role.
Rachel Picard, Chair of Criteo’s Board of Directors, stated, “We ran a comprehensive search process to identify the next CEO of Criteo to ensure we have the right leader to spearhead the next phase of the Company’s AI-fueled transformation and vision as the world’s leading Commerce Media Platform. We are thrilled that Michael is joining us to lead Criteo at this exciting time in our journey. Michael is a high-caliber executive with the ideal mix of skills, including tech-enabled product development expertise, hands-on experience managing brand and retailer relationships, and a proven ability to drive accelerated growth and scale globally. Over the course of his career, Michael has also demonstrated a collaborative approach to management that has galvanized global organizations to lead in digital marketing and technology. We are confident that Michael will bring a valuable perspective to drive Criteo’s strategy forward, further enhancing our commerce and retail media leadership, and building on our strong momentum thanks to Megan’s critical contributions and the dedication of the entire team.”
Komasinski brings over 20 years of experience in AdTech, with a distinguished career spanning leadership roles at major global organizations. He currently serves as CEO of the Americas, President of Global Data & Technology, and member of the Group Executive Management team at dentsu, one of the largest global advertising holding companies. At dentsu, he led the technological transformation of its product suite, embedding AI into products and platforms, and defining a client-focused data-driven strategy that drove significant enterprise wins.
In his statement, Komasinski expressed his enthusiasm for the role, “Criteo’s transformation into a global commerce media powerhouse and AdTech leader has been inspiring, and I am excited and energized to serve as the company’s next CEO and build on this momentum. There are massive growth opportunities in media today with new advancements in AI and a global rise in ecommerce, which are driving hyper-personalized consumer touchpoints across more content and devices than ever before. I’m thrilled to be partnering with Criteo’s talented team, who has built incredible assets in AI over the years, to deliver compelling commerce solutions for our clients and drive shareholder value.”
Komasinski’s extensive background includes leadership roles at Merkle, Razorfish, Schawk Retail Marketing, The Nielsen Company, and A.T. Kearney. As Global CEO of Merkle, he oversaw over 14,000 employees across 50+ locations worldwide, growing the company’s retail media practice and integrating it with dentsu’s media capabilities.
Komasinski holds a Bachelor of Science degree in Engineering and Philosophy from Vanderbilt University and an MBA from Indiana University’s Kelley School of Business. He also serves as a board member of the Ad Council and on the client advisory boards of Meta and Microsoft.
