Mumbai: Criteo, the global commerce media platform, has unveiled a revitalized brand direction that underscores its commitment to reimagining the commerce experience through the power of AI, data, and creativity. As the industry moves toward a more connected, experience-rich era of commerce, Criteo’s new brand platform—anchored by the tagline “For the love of commerce”—signals a bold step forward in shaping the future of commerce media and beyond.
For two decades, Criteo has been a pivotal force in building the commerce ecosystem by delivering AI-powered advertising solutions that link brands, agencies, retailers, and media owners with consumers. Now, with its renewed brand identity, the company is doubling down on its mission to foster commerce experiences that go beyond utility—connecting people in meaningful, emotionally resonant ways.
“The way that we experience commerce is now being completely shaped by AI— from the tools we use to shop to the creatives that guide our discovery,” said Brendan McCarthy, Chief Marketing Officer at Criteo. “Over the past 20 years, Criteo has played a central role in building the commerce ecosystem and we recognize that we have tremendous responsibility to shape and improve the AI-driven commerce experience for the future.”
Leading the Charge in a Transforming Landscape
Criteo’s renewed brand platform arrives at a critical juncture. According to a recent company report, 76% of shoppers say online shopping lacks surprise and delight, calling for a paradigm shift toward more inspiring and immersive experiences.
Armed with unmatched commerce data, vast global reach, deep partner integrations, and advanced AI capabilities, Criteo is uniquely positioned to deliver on this need—developing data-driven, experience-enhancing solutions that define the next phase of commerce.
From “The Future is Wide Open” to “For the love of commerce”
Criteo’s new direction builds upon its earlier positioning.
“When we launched ‘The Future is Wide Open’, it reflected our vision for an open commerce ecosystem. But as we’ve grown and helped define the commerce media space, that tagline began to feel too small for where we are today and what we want to achieve,” said McCarthy. “‘For the love of commerce’ builds on that vision and captures the passion that drives us to connect the ecosystem, innovate, and support our partners’ growth.”
Developed in collaboration with brand agency The Marketing Practice, the refreshed platform is guided by the values of being Open, Together, and Impactful. It reflects Criteo’s ongoing mission to create inclusive, innovative, and purpose-driven commerce experiences.
A Global Launch That Puts “Heart Back in the Cart”
To bring the new brand to life, Criteo is executing a series of high-impact creative activations, beginning at the Cannes Lions International Festival of Creativity and expanding worldwide through 2025:
- Sky-High Symbolism: A large, orange, heart-shaped hot air balloon featuring a shopping cart and the line “Putting heart back in the cart” floats over the Croisette, symbolizing the campaign’s emotional core.
- Local Surprises: Orange heart stickers placed across cafés, bakeries, and small shops unlock complimentary treats—supporting local businesses while sparking joy.
- Global Reach: The brand campaign travels from Cannes to London, New York, and Tokyo, featuring prominent OOH placements timed with major industry events.
- Social Buzz: A global influencer campaign featuring Criteo experts and external thought leaders will roll out across social platforms to spark dialogue around the future of commerce.
With its reinvigorated identity, Criteo is setting the tone for the future—where AI, creativity, and connection converge to elevate the commerce experience for brands and consumers alike.
