Mumbai: Crocs, a footwear company has launched a new campaign that engages Gen-Z with a blend of what the company calls wit, creativity, and fashion. Teaming up with filmmaker Karan Johar and the ever-quirky Orhan Awatramani (Orry), Crocs presents a campaign that celebrates unfiltered self-expression. It encourages Gen-Z to showcase their personalities and redefine what it means to be truly cool.
This campaign marks Orry’s debut in the #CrocsSquad, and highlights the power of personalisation, showing how anyone can create their own unique style with Crocs Jibbitz charms. Orry and Karan Johar’s interactions showcase the creativity involved in personalising Crocs, as they work to build a “Crorry”- the ultimate pair of Crocs for Orry, and demonstrate how fashion and fun can coexist for Gen-Z. In this campaign, Orry’s vibrant personality and Johar’s style come together to inspire everyone to express themselves through their personalised Crocs, making each pair their own.
Yann Le Bozec – marketing VP Crocs ROW and Hey Dude International said, “At Crocs, personalisation and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”
After their Holi and Monsoon campaigns, Crocs has once again teamed up with Kulfi Collective to produce this campaign for Crocs India.
Mitali Sharma, VP production at Kulfi Collective, shares her enthusiasm for the campaign, “We are thrilled to partner with Crocs India on this campaign, featuring the cultural icons Karan Johar and Orry. Their unique synergy and impeccable comedic timing have allowed us to craft a narrative that is both hilarious and engaging. This campaign is designed to resonate deeply with the Gen-Z audience, showcasing Crocs as a fundamental element of their individualistic style.”
Crocs India invites consumers to join the fun by sharing their unique moments using #WhatsYourCrorry and #OrryMadeUsDoIt. Celebrate your individuality and creativity with Orry, Karan Johar, and Crocs!
