Mumbai: With the onset of the monsoon season, Crocs, a global footwear company has launched its new campaign, ‘Splash Your Style’. It targets Gen Z with a blend of music and dance, inspiring them to revel in the rainy season with their styles. Teaming up with global dance group Quickstyle, along with Indian influencers Shantanu Maheshwari, Ruhee Dosani, Sheetal Perry, and Aakash Thapa, Crocs said that it aims at embodying unfiltered self-expression through unique dance styles.
Having gone live on 20 June, 2024, the Crocs ‘Splash Your Style’ monsoon campaign is running across social, digital, retail and e-commerce channels.
Conceptualised and produced by Kulfi Collective, the campaign film portrays each artist dancing their way through the monsoon. The film opens with a rain shower. Each dancer, wearing Crocs with personalised Jibbitz charms, expresses the joy of the Indian monsoon—through puddle jumps, bus stop duets, or café performances. Accompanied by a rendition of ‘Barso’ by Ritviz, their movements aim to evoke joy, optimism, and spontaneity explains the company. Through the “Splash Your Style” campaign, Crocs looks to position itself as being the ultimate accessory for monsoon fashion.
Yann Le Bozec – Crocs EMEA/LATAM/INDIA and Hey Dude International marketing VP said, “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honor this lively season and perfectly aligns with our brand’s vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we’re engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”
Mitali Sharma, VP Production at Kulfi Collective said, “With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we’ve created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we’re redefining how brands can connect with their audience through authentic, vibrant storytelling.’”
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