Crosshairs Communication, the boutique public relations and social media agency, has been appointed as PR agency for Raffles Udaipur. The agency will now be responsible for crafting and managing the brand’s key messaging across Indian markets.
Located in the romantic and historic city of Udaipur, Rajasthan, Raffles Udaipur is reminiscent of a grand country estate that brings a private oasis experience on an island. Set in the midst of Udai Sagar Lake that is home to migratory birds and bountiful flora and fauna Raffles Udaipur, with its evocative experiences gives a reason to discover the city of Udaipur, anew. A scenic 20-minute drive from the airport, followed by a gentle and calming boat ride, transports guests from the real world to the surreal. The 101 rooms and suites offer unhindered, breath-taking views of the lake and captivating sunsets. Bespoke dining venues and programs offer unparalleled gastronomy. The leisurely romantic walks in the outdoor spaces are serene, making it a haven for travellers who are on a constant quest of peace and rejuvenation. Legendary Raffles service coupled with discrete and charming promises to make guests in residence feel the extraordinary emotional luxury that the brand is committed to.
On the appointment, Stuti Jalan Sureka, Founder, Crosshairs Communication, stated that “Crosshairs is elated to be working with Raffles Udaipur to pave the way for relevant, compelling PR campaigns tailored to bond with its target audience. We foresee our role in nurturing the momentum and augmentation of the brand portfolio to build greater appeal for the brand. We look forward to some momentous times and a great association ahead.”
Since its inception, the agency has effectively handled PR and social media mandates for many clients in luxury, lifestyle, beauty, hospitality and corporate space.