• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, April 20, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Customer retention strategy: Flipkart rolls out free Video streaming service on its app

by Editorial
August 16, 2019
in Exclusive, Featured, OTT
2 min read
Customer retention strategy: Flipkart rolls out free Video streaming service on its app
Share Share ShareShare

Bengaluru: Indian e-commerce giant Flipkart has rolled out video streaming service on its mobile app similar to Amazon Prime Video and Netflix, offers videos classified into different sections based on genres and languages with both movie and non-movie based genre of content available for viewers.

Launch of Video streaming feature also coincided with the change in appearance of the Flipkart app.While the current app looks like any online shopping app, with the upgrade, shopping becomes only one of the several tabs. The other tabs are ‘Video’, ‘Games’, ‘Supercoins’ and ‘Ideas’.

Unlike Amazon, which has launched separate apps for each of its e-commerce, Prime Video and Audio services, In Flipkart app it looks like anyone who has installed the mother app will get access to the video service within, as and when Flipkart activates it for them.

Flipkart has also opened up the video streaming facility to all users, including those who are not on its loyalty program, called Flipkart Plus. The Walmart subsidiary has already indicated that it is not looking at videos as a business, but as a customer retention tool.

As a strategy Flipkart wants the video service to get its users into the habit of clicking on its app every day. Once they get used to opening the Flipkart every day to watch videos, it is believed, they will be more likely to use the app to make their purchases as well.

Flipkart seems to have signed syndication deals with content makers such as Viacom, Balaji Telefilms and possible Zee Entertainment to increase its content library. However, more premium content, from the likes of Netflix and Amazon, are unlikely to turn up on Flipkart Video, at least for now.

Like the other platforms, Flipkart will be using technology and algorithms to suggest suitable videos for its users, based on their past viewing habits. Similar to the way Netflix and Spotify operates, a first-time user of Flipkart Video is asked to select titles he or she likes from a list shown on the screen to provide basic data to the algorithm.

Amazon offers its video and audio service as free add-ons, but only for those who have purchased its Prime subscription, priced at Rs 999 per year. On the other hand Flipkart’s Plus membership is not something that you can, or need to, purchase separately. It can be activated by anyone who has spent at least Rs 15,000 in the last 12 months on the website. Upon joining the membership, a user has to keep spending at least Rs 7,500 per year on Flipkart to remain a Plus member.

Recently, Flipkart has roped in Neha Toteja as senior director and head of Flipkart Video with the responsibility of leading a team in building a personalised, curated content viewing experience for Flipkart’s customers.

Tags: Customer retention strategyFlipkartFlipkart Video streaming service

Related Posts

Amazon Prime Video to Premiere the anthology series Solos on 21st May
Featured

Amazon Prime Video to Premiere the anthology series Solos on 21st May

by Editorial
April 20, 2021
0

New Delhi: Amazon Prime Video announced today that the highly anticipated Amazon Original anthology series Solos, created by David Weil...

Read more
dentsu X India wins global media mandate for Galderma
Advertising

dentsu X India wins global media mandate for Galderma

by Editorial
April 20, 2021
0

dentsu X India, the media agency from the house of Dentsu international, has won the global media mandate of Galderma,...

Read more
Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

April 19, 2021
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021

Subscribe to Newsletters

Trending

OMD India wins marketing and media mandate for AU Bank
Advertising

OMD India wins marketing and media mandate for AU Bank

by Editorial
April 19, 2021
0

Mumbai: OMD, an Omnicom Media Group agency and a subsidiary of Omnicom Group has won the marketing and media mandate...

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

April 19, 2021
Bacardi India names Zeenah Vilcassim as Marketing Director

Bacardi India names Zeenah Vilcassim as Marketing Director, Further Strengthening its Leadership Team

April 19, 2021
Anker Innovation ropes in Washington Sundar as its Brand

Anker Innovation ropes in Washington Sundar as its Brand Ambassador

April 19, 2021
My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.