Cycle Pure Agarbathi from Mysuru-based NRRS will be the title sponsor for the three-Test series between India and the West Indies in the Caribbean in 2023.
Winner of the ‘Cycle Pure Agarbathi Test Series’ will take home the Frank Worrell Trophy contested by the two countries. The second Test of the series, at the Queen’s Park Oval in Trinidad from July 20, will be the 100th clash between the two teams. India and West Indies played each other for the first time in Delhi, in 1948.
Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “At Cycle Pure, one of our primary objectives is to foster and empower young talent. We firmly believe that everyone has a reason to pray even during a match and hence cricket serves as a unifying force, transcending borders and bringing people together. It is with immense delight that we announce our title sponsorship for the India vs West Indies 2023 tour. This partnership presents us with a unique opportunity to propagate the values of unity, prayer, and hope not only for the Indian cricket team as they represent our nation on the international stage, but also for every individual across the country. We extend our heartfelt wishes and the very best of luck to the Indian cricket team for this momentous tour and I am eagerly looking forward to witnessing the 100th historic match between the two sides.“
The series will also feature three ODIs and five T20 matches.
Cycle Pure Agarbathi, a familiar brand in the cricketing arena with its ‘Everyone has a reason to pray’ messaging during third umpire decisions, has been associated with sport and cricket for long.
Also read:
How Cycle rode cricket to unite India in prayer: Q&A with Arjun Ranga, NR Group
