Gurugram: CYK Hospitalities, a F&B consultancy firm, has announced the launch of Logical Showsha, a design and branding agency based in Gurgaon. With a legacy of curating innovative dining experiences, CYK Hospitalities is now expanding its expertise into visual storytelling, brand identity, and creative design solutions.
Logical Showsha will offer logo design, brand decks, merchandise, packaging, and visual identity solutions, helping brands craft compelling narratives through strategic creativity. While CYK has long been involved in designing logos, menus, and merchandise for cafes, kiosks, and restaurants, this new venture marks a broader expansion into multiple industries beyond the F&B space.
Pulkit Arora, Director, CYK Hospitalities, commented, “Logical Showsha is a result of our consistent efforts to innovate. Over the years, we have successfully transformed ideas into impactful branding solutions, and Logical Showsha will allow us to extend that expertise to a broader audience.”
Having launched its pilot phase in December last year, Logical Showsha has already collaborated with prominent brands to establish strong brand identities:
The Central Delhi (House of Minar) – Crafted a luxury visual identity for an upscale fine-dining restaurant.
Himalayan Trove (Almora) – Developed branding aligned with the brand’s cultural roots for a boutique resort featuring dome-shaped accommodations.
Sodhilicious Bakery – Designed playful and engaging packaging to enhance its brand personality.
Simranjeet Singh, Director, CYK Hospitalities, added, “Logical Showsha is where we begin the creation of the destination, modifying it into new and unique forms of identity for brands.”
With Logical Showsha, CYK Hospitalities reinforces its commitment to creative excellence, helping businesses craft distinct and impactful brand identities through innovative design solutions.
