India: D2H by Dish TV India Ltd. celebrates Onam with a special film created with LS Digital depicting Onam traditions. Exclusive promotions accompany the film, boosting value and fun for customers, promising a festive experience.
D2H and LS Digital collaborate on a film campaign, “Onam: A Celebration of Togetherness,” seamlessly fusing traditional customs with a modern perspective. The film nostalgically showcases the vibrant Pookalam and Thiruvonam feast, emphasizing the importance of cultural preservation in a changing world.
To enhance Onam celebrations, D2H has exclusive offers for new and existing customers. New customers can enjoy two deals: one priced at ₹1,999 with ₹5,000 cashback – ₹2,000 instant cashback, 33% cashback on recharges, plus a 5-year warranty and access to 6 OTT platforms. The second offer, at ₹2,500, provides similar benefits. Existing customers with a ₹200 pack get free access to 6 OTT platforms, making it a great time for an upgrade.
Sukhpreet Singh, Corporate Head – Marketing, Dish TV and Watcho, Dish TV India Ltd, said, “At D2H and Dish TV, we consider our customers part of our extended family, celebrating their joys and milestones together. Onam is more than just a festival; it honors our cultural heritage, the values of kindness, and the spirit of community. Through this campaign, we aim to reconnect with these timeless traditions, especially during times when we may feel distanced from our roots. We are also excited to offer exclusive deals that provide exceptional value and enhance our customers’ entertainment experiences, underscoring our commitment to delivering the best in entertainment and being a cherished part of their lives.”
The film, which is now available on YouTube, Facebook and Instagram has resonated deeply with audiences, garnering significant attention and sparking meaningful conversations on social media about the value of preserving heritage. The authenticity and emotional depth of the film have been praised for their ability to evoke a sense of nostalgia and pride, making it a compelling tribute to the spirit of Onam.
Manesh Swamy, MD and CCO of LS Digital shared his insights into making the film: “It was an exciting opportunity to create something that felt authentic yet relatable to the youth as well. Onam is like this big cultural melting pot of stunning visuals like the iconic boat races, quiet moments of reflection by the Pookkalam (flower rangoli), the laughter at the Onam Sadya feast, the vibe of the Pulikali Performances and festivities, We wanted to show the homecoming of Mahabali in a New Vibe, New Beat. Hence, we got a mix of traditional Kerala Musicians and Rappers to come up with this unique piece of Sound to sing along”
D2H’s campaign celebrates Onam, reinforcing cultural bonds and festive values. Through special offers and a heartfelt film, D2H urges everyone to embrace the Onam spirit, honor their heritage, and enjoy great entertainment this season.
The film was produced and Directed by SathyaDev.
Link to the film:
