New Delhi: Dabur India has announced its foray into the kids’ toothpaste segment with the launch of ‘Dabur Herb’l Kids Toothpaste.’ Designed for children aged three and above, this innovative toothpaste promises cavity protection without added chemicals and comes in a delightful strawberry flavor. Featuring the much-loved Disney characters Iron Man and Elsa from Frozen, Dabur aims to make oral care engaging and fun for kids.
This marks the first time in India that iconic characters like Iron Man and Elsa are being featured on a kids’ toothpaste product. Priced at ₹195 for an 80g pack, the toothpaste is available in two variants tailored for boys and girls.
Speaking about the launch, Abhishek Jugran, Executive Vice President – Marketing, Dabur India Limited, said, “We are very happy to enter the kids’ toothpaste category with ‘Dabur Herb’l Kids Toothpaste.’ The 2 toothpaste variants have been designed specifically for boys and girls. Enamel on kids’ teeth is much thinner than that of an adult’s teeth, this makes them naturally prone to cavities. Kids need a special toothpaste that protects their enamel and teeth from decay. The new Dabur Herb’l Kids toothpaste, specially formulated for kids with all-natural ingredients, forms a protective layer over their enamel and fights decay-causing germs and bacteria. This new product will help motivate kids to brush and inspire parents to further instill healthy oral care habits at an early age.”
Dabur Herb’l Kids Toothpaste is crafted using natural ingredients, aligning with Dabur’s 140+ years of expertise in herbal remedies. The formula is free from harmful chemicals like fluoride, parabens, peroxide, triclosan, and SLS, ensuring it is safe for children.
Prashant Agarwal, Marketing Head – Oral Care, Dabur India Ltd., emphasized the brand’s commitment to oral health, stating,”Dabur continues to set a benchmark in the oral care industry by merging herbal wisdom with scientific innovation to provide effective solutions for oral health needs. The toothpaste has been made with researched herbal remedies and has 0% fluoride, paraben, peroxide, triclosan, and SLS. It protects against cavities, restricts bacterial growth, and promotes healthy teeth and gums. We are confident that the new Dabur Herb’l Kids Toothpaste will be loved by the kids and trusted by the parents. Each pack also has a QR code that enables parents and kids to play a game, with lucky winners receiving Iron Man and Elsa collectibles.”
Available on e-commerce platforms and soon across modern trade outlets, Dabur Herb’l Kids Toothpaste aims to revolutionize oral care for children by making brushing a delightful daily habit.
