Mumbai: DailyObjects, a D2C tech and lifestyle brand, has expanded its retail presence by launching its product range on Zepto, the fastest-growing quick commerce company. To celebrate this exciting partnership, DailyObjects has unveiled a charming new campaign film created by Propaganda, a creative agency led by Founder and Creative Director Mohamed Rizwan.
The campaign film playfully explores the intersection of romance and technology, showcasing a humorous and relatable “meet-cute” moment. Set in a clinic’s waiting room, the story begins with a girl struggling with a dying phone battery while sitting next to her father. As she looks around for a charger, she locks eyes with a boy — and a hint of chemistry is sparked between them. Just as the boy is about to offer her a charger from his bag, the girl’s overprotective father quickly orders a power bank from Zepto. The delivery arrives in record time, disrupting the blossoming romance. The girl reluctantly accepts the power bank, while the cheeky VoiceOver reveals that DailyObjects’ power banks and chargers are now available via Zepto, with deliveries made in just 10 minutes.
Pankaj Garg, Founder and CEO of DailyObjects, commented on the collaboration, “At DailyObjects, we’re committed to making everyday carry #LessOrdinary. Partnering with Zepto is a natural extension of this mission. By ensuring that our products are now accessible within 10 minutes, we’re addressing the immediate needs of today’s on-the-go consumers. This campaign perfectly captures the essence of why this partnership makes sense — fast, reliable, and just what you need at the right time.”
Mohamed Rizwan, Founder and Creative Director at Propaganda, shared his thoughts on the film’s concept, saying, “The film was based on the idea that looking for a charger is one of those rare instances we talk to people we wouldn’t otherwise talk to. The film conveys this in a classic boy-meets-girl story, and we loved the idea of a Zepto rider coming in and sabotaging this love story before it goes any further thanks to Zepto’s super quick delivery. Hopefully, our audience will find it funny as well.”
This partnership marks a significant step for both DailyObjects and Zepto as they work together to meet the fast-paced lifestyle demands of modern consumers. With Zepto’s promise of ultra-fast deliveries, users can now access DailyObjects’ premium power banks, chargers, and tech accessories at the moment they need them.
Chandan Mendiratta, Chief Brand & Culture Officer at Zepto, added, “At Zepto, we’re all about speed and convenience, and our partnership with DailyObjects is a natural extension of that mission. Tech accessories are daily essentials, and now, users won’t have to wait for a charger, power bank, or cable when they need it most. Thanks to our Sellers, DailyObjects’ innovative products are now instantly accessible through Zepto’s rapid delivery model. Whether it’s a last-minute necessity or a quick upgrade, we’re redefining convenience—solving everyday tech needs in just 10 minutes. This partnership will reduce consumer wait times by enhancing the accessibility of DailyObjects’ products through the rapid delivery model.”
The collaboration promises to make consumers’ everyday tech needs seamless, stylish, and surprisingly convenient. As DailyObjects continues to grow and innovate, this partnership with Zepto further cements its position as a leader in the D2C tech and lifestyle space.
