DainikBhaskar.com, in a first of its kind initiative by any news portal, decoded the Union Budget 2017 through Live Expert Analysis from the studio.
The coverage happened to be a resounding success as a large number of audience connected with the platform LIVE during the activity adding up to 1.75 Lakh Video Views in their very first attempt to live cast such an important event.
DB spokesperson, Mr. Gyan Gupta said, “We at DB Digital, always strive for innovation. Be it Election, Budget or coverage of any major event, we always look for something new to offer to our readers. This year we thought of giving them a complete different experience with our latest feature of Live Video platform. We decoded the Union Budget LIVE right from our studio, our expert panel did real time analyses, simplify every nuance of this budget for our readers. This was a first of its kind initiative and it was a resounding success as more than 1.75 Lakh readers connected with us to watch it Live.”
DB Digital is the 2nd largest Digital Group in the country, as per the latest comScore, News & Information, UVs. While DainikBhaskar.com continues to secure its No.2 spot in the individual category, it dominates the Hindi genre as the No.1 Hindi News Site in the country.
DB Digital’s operational performance is being driven by various advertising monetization efforts, hyper-local news and content coverage along with exciting audience activations that are translating into better revenue growth for the business.
The company came up with a range of new products and offerings and recently they launched Bhaskar Live and it is planning to rollout Bhaskar UGC video platform.
DB Digital is in the process of partnering with number of browsers, telecom and OEMs to increase traffic as well as revenue growth.