Abu Dhabi: Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi, has announced Deepika Padukone as its newest regional brand ambassador. Deepika joins her husband and Bollywood icon Ranveer Singh, who has represented the destination since 2023—making them the first Bollywood power couple to jointly represent Abu Dhabi.
The new Experience Abu Dhabi film captures the duo exploring the emirate’s culture, iconic attractions, and diverse experiences—showcasing how Abu Dhabi connects with travellers in authentic, meaningful ways.
With her global appeal and deep connection to Indian and international audiences, Deepika will share her journey through Abu Dhabi, highlighting its wide-ranging experiences and offerings.
“Abu Dhabi is the ultimate family hotspot. They have it all: culture, adventure, beaches, entertainment, you name it,” said Ranveer Singh. “I am incredibly proud to have shared this city with the world over the years, and what makes me even happier is that I now get to experience this journey with my wife who joins in as a brand ambassador, Deepika. We are celebrating everything that makes Abu Dhabi so special – from its family-friendly attractions to the warmth of Emirati hospitality, it is a place where people come to create memories for life.”
As part of her new role, Deepika will front upcoming campaigns spotlighting Abu Dhabi’s rich cultural experiences and seasonal events, including Diwali. Through engaging brand films and immersive storytelling, she will invite audiences to discover Abu Dhabi’s contrasting sides—from tranquil mangrove kayaking to thrilling adventure sports.
“Travel is always more meaningful when it is with the people you love. Ranveer has explored and celebrated Abu Dhabi with so much passion over the last 3 years, and now I get to join him on this journey. I cannot wait to travel, explore, and experience everything this beautiful city has to offer – from its vibrant traditions to the warmth of being welcomed like family. Excited for what is ahead with Abu Dhabi!” said Deepika Padukone.
Through this partnership, Experience Abu Dhabi aims to connect with Indian audiences through authentic storytelling and the charm of Bollywood’s favourite couple, inspiring travellers to explore the emirate’s blend of culture, adventure, and hospitality.
