New Delhi : The Delhi High Court hearing the case on adcaps on television channels imposed by TRAI has adjoined it again to 1st August.
The case was adjourned by chief justice G Rohini and justice Jayant Nath as they did not have time to hear the matter in view of urgent cases.
In the hearing on 29the March, a plea was made on behalf of the Information and Broadcasting ministry that a proposal was being contemplated to amend the relevant provision relating to limiting ads to 12 minutes an hour.
However counsel Vivek Sarin of Home Cable counsel pressed for early hearing of his application for vacation of stay. Thereupon, counsel for Discovery Communications said it wanted to press its application to come in as intervener. The court had on 1th1 February agreed to take up the application by Discovery Communications to intervene on the matter.
Earlier on 27 November last year, the court chaired by the chief justice had said the matter had been pending for some time and therefore it would hear and conclude the case in the next hearing. On that day, the Information and Broadcasting Ministry had informed the Court that it was in talks with the News Broadcasters Association and other stakeholders on the issue of the advertising cap of 12 minutes per hour. This was the first time that the ministry had put in an appearance in the petition filed by the News Broadcasters and others against the Telecom Regulatory Authority of India and others.
The case, filed by News Broadcasters Association and others against the Telecom Regulatory Authority of India and the Union Government, has so far been adjourned from time to time on the plea that the government and the broadcasters are in talks on this issue.
The court has already directed that the order that TRAI would not take any action against any channel pending the petition would continue. In an earlier hearing, the court had, at the regulator’s instance, directed that all channels keep a record of the advertisements run by them.
The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels. Apart from the NBA, the petitions have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamoru, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.