Mumbai: Dell Technologies brings together Jemimah Rodrigues and Yashraj Mukhate for its new ‘Back to School’ campaign. The campaign showcases the performance and versatility of the Alienware 16X Aurora gaming laptop. Whether its multitasking for school, pursuing creative projects or diving into an intense gaming session, it has the right features students need to express themselves.
The Alienware 16X Aurora, powered by Intel Core Ultra processors, supports smooth performance and faster processing making it easier to bring ideas to life. With ample storage and memory, it is built to game and multitask. The aim is to provide the perfect balance of performance and portability.
The campaign video featuring Rodrigues and Mukhate, brings together the world of sport and music to showcase how technology can enable creative exploration. Set in a studio environment, it follows a light engaging interaction where they collaborate to create a jingle. By focusing on relatable, everyday moments of exploration, the campaign reinforces that the right technology can unlock potential, whether it’s for academic work, creative pursuits or personal passions.
Mayuri Saikia, director marketing, APJ consumer and e-commerce, Dell Technologies, said, “Students and young creators today lead vibrant, multifaceted lives as they balance academics, entertainment, creative pursuits and social connections. They want devices that can keep up with their pace, adapt to different needs and deliver consistently. Whether they are producing music, gaming or creating digital content, they need versatile technology that just works. The Alienware 16X Aurora is designed to fit seamlessly into these routines. Our Back-to-School campaign celebrates this evolving mindset and the technologies that enable them.”
Rodrigues said, “While I’m most comfortable on the cricket field, this experience pushed me to explore a different side of myself. I truly feel that when young students and creators have access to the right tools, it gives them the confidence to experiment and bring their ideas to life. The speed, versatility and performance of the Alienware 16X Aurora made the entire process smooth and fun. I absolutely enjoyed jamming with Yashraj to bring this to life.”
Yashraj Mukhate, music producer, composer and content creator said, “For me, creativity is all about trying something new without worrying about getting it perfect. It doesn’t always need complex tools. You can create something as simple as beats using everyday objects, just like we did here. What really made the difference was bringing it all together on Jemimah’s Alienware 16X Aurora. It helped enhance the raw inputs, refined them and turned them into something more polished.”
The campaign will take an omni-channel approach, with the film going live across Dell’s social media platforms. It will be promoted across key digital platforms including YouTube, Instagram and Facebook, reaching students and young audiences across India.
Building on its commitment to engage with students beyond digital, Dell Technologies will also extend the campaign through on-ground and retail touchpoints, enabling consumers to experience its latest range of PCs, including the Alienware 16X Aurora. The campaign will be further amplified through collaborations and integrated initiatives aimed at connecting with students during the back-to-school season.
Campaign offers: Dell laptops are available starting at Rs. 2,699/month on EMI, with bank discounts and cashback up to Rs. 10,000
Alienware starts at Rs. 1,18,999, with EMI options from Rs. 5,799/month, bank discounts, and cashback up to Rs. 20,000
Students get additional benefits — warranty upgrades at Rs. 299, Accidental Damage Protection at Rs. 99 and an Alienware Gaming Mouse at Rs. 999
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