Dentsu Aegis Network has promoted Ruth Stubbs, who has over 25 years of experience in media and digital marketing, to global president of iProspect, the network’s search and performance marketing.
She will be responsible for the global iProspect proposition, business growth strategy and the development of focused initiatives and work streams supported by the Dentsu Aegis operating model. Based out of Singapore, Stubbs will work alongside a senior global team in Asia, UK, EMEA and the US. She has been with the business since 2011 as CEO of iProspect Asia Pacific, during which she increased the business from 40 people to over 1,000.
According to a press statement, she also brought seven businesses into iProspect by means of acquisition and achieved over 50% growth in revenue year-on-year.
Prior to this, Stubbs held leadership roles with Mediabrands and GroupM Interaction Asia Pacific as CEO, and spent 10 years with Euro RSCG Worldwide heading its digital media operations in New York, Hong Kong and Sydney.
“Due to the pace and complexity of the digital economy, brands are looking for even greater value and expertise in delivering positive business outcomes. My focus will be on building relevant, scalable value-based solutions for clients. This will be the direction driven by our global, regional and local leadership, supported by our unique operating model,” Stubbs added.
