Dentsu Creative is revolutionizing brand strategy in India with the launch of Future Mandala, a tool designed to provide brands with the insights needed to innovate and create new business ecosystems. Originally developed by Dentsu Tokyo in 2011, this transformative tool has already made a significant impact globally and is now set to guide Indian brands towards sustainable growth and market leadership.
In a rapidly changing marketplace, traditional trend reports offer limited insights. Future Mandala goes deeper, analyzing socio-economic shifts, third-party research, and demographic trends to create a future-proof strategy. As India’s swift growth reshapes industries, mere relevance isn’t enough; brands must embrace bold innovation and visionary thinking.
What distinguishes Future Mandala is its holistic approach, enabling opportunities for both product innovation and the development of next-generation communication platforms and business models. This powerful dual capability empowers businesses to anticipate change, respond effectively, and lead with a transformative vision.
Amit Wadhwa, Chief Executive Officer, South Asia, Dentsu Creative said, “Understanding the future is the first step in shaping it. Future Mandala equips brands with the insights needed to move beyond short-term trends and embrace long-term innovation. This tool is a manifestation of dentsu’s commitment to ‘Innovating to Impact’, ensuring that our clients are not simply keeping pace with the market but leading it with foresight and strategic clarity.”
Sumeer Mathur, Chief Strategy Officer, India, Dentsu Creative elaborated, “Marketers are constantly grappling with how today’s trends will shape tomorrow. Future Mandala enables them to shape entire business ecosystems—from the way they develop products to how they communicate with consumers and drive long-term growth. It draws on a wealth of data—from government reports, industry insights, and trends—giving brands a clear and actionable roadmap for the next five years. It’s a powerful tool for driving innovation in a rapidly shifting economy.”
Future Mandala is now offered as a premium, fee-based service for both existing and new clients of Dentsu, providing a strategic advantage in a competitive marketplace. Proven globally to drive business transformation, it enables Indian brands to lead with purpose and insight. Developed by experts at Dentsu Creative, including Takuya Kagata, Partner at Dentsu Consulting Inc. and editor-in-chief of the Japanese edition, Future Mandala ensures that businesses are prepared for the future and positioned for sustainable growth and innovation.
